The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a television executive, the demand data for "The Simpsons" could provide you with key insights to help you make informed decisions about content valuation, acquisition, distribution, and programming decisions in the United Kingdom or other markets. Here are some questions that can be answered by analyzing the data:
1. How much is "The Simpsons" worth in the United Kingdom?
Parrot Analytics' content valuation system reveals the dollar value contribution of any title, to any platform, in any region. The demand data for "The Simpsons" shows that it has outstanding demand in the United Kingdom, with 23.6 times the audience demand of the average show in the country over the last 30 days. Its demand has been decreasing recently compared to its demand over the last 90 days, but its exceptional demand still remains. You can use this data, along with other data such as production cost, to calculate the expected ROI for bringing the show to your platform or acquiring the rights to broadcast or distribute it.
2. How can you determine if "The Simpsons" is a strategic asset for your platform in the United Kingdom?
The show has outstanding demand in the family genre, with 99.9th percentile audience demand of all family titles in the UK in February. Also, its global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - is exceptional, with superb rankings in each category. You should consider the show as a strong candidate for acquisition or inclusion in your platform's library as it can potentially help you attract and retain subscribers.
3. How can you optimize your programming and marketing strategy for "The Simpsons" in the United Kingdom?
You can use the demand data to inform several decisions such as programming and marketing strategy for the show. For instance, the show has a spike in demand in late February 2024 in the United Kingdom. You can capitalize on this demand by scheduling more airtime on your platform around this period or executing a marketing campaign that highlights the series' topical moments or events.
4. What shows should you acquire or produce to complement "The Simpsons" in the United Kingdom?
By examining the shows that fans of "The Simpsons" also like, you can get an idea of their preferences and what they are looking for in a TV show. In this case, fans also like other animated comedies and satires such as "Futurama," "American Dad!," "Rick And Morty," "Bob's Burgers," and "South Park." You can use this information to inform your acquisition and programming strategy and potentially attract viewers interested in similar content.
5. How can you expand the reach of "The Simpsons" in the United Kingdom and other markets?
The demand data reveals the top 10 global markets where "The Simpsons" is in-demand, with the United States, Mexico, Argentina, Canada, and Australia rounding out the top five after the United Kingdom. You can use this information to determine where and how you can expand the show's reach, such as by negotiating distribution rights or finding marketing opportunities in those countries.
The Simpsons's travelability to the United Kingdom in the last 30 days is 39%, which means that the audience demand for The Simpsons is 39% of the demand in its country of origin, United States. Click through to another market to discover how well The Simpsons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Simpsons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Simpsons, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 18, 2024, 12:43 p.m. PST using tv demand metrics from Parrot Analytics for The Simpsons in the United Kingdom. We provide our partners with essential media industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.