The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the analysis of "The Tom and Jerry Show" in the United Kingdom for the month of February 2024 can be used to make more informed content acquisition, distribution, programming and content valuation decisions. Firstly, this show stands out due to its outstanding audience demand in the United Kingdom which is 12.2 times the audience demand of the average show in the country. As an entertainment executive, this information can be used to make informed content acquisition decisions by assessing the value of the show in the UK market through content valuation. The demand data can help to determine how much to spend on the content and reveal the dollar value contribution of the title.
Secondly, the information on the top 10 global markets for "The Tom and Jerry Show" in the last 30 days reveals how the show performs in other markets and can be used to inform distribution decisions. Since the show has outstanding audience demand in different countries such as the US and Canada, it may be worth exploring distributing the show in these markets as well.
Thirdly, the information on show metadata such as the number of episodes, season profiles, start and end dates, and status can be used to make programming decisions. In the case of "The Tom and Jerry Show," it ended in 2022. This information shows that there might be an opportunity to revive the show by producing new episodes.
Fourthly, the list of other shows that fans of "The Tom and Jerry Show" enjoy can also be used to make content acquisition decisions. Entertainment executives can use this information to identify similar shows to the fans of the program in order to produce or acquire.
Lastly, the demand data provides insight on how to optimize the marketing campaign ahead of the premiere of the show. The spike in demand in mid-February in the United Kingdom can be used to inform marketing campaigns before the show premiere to create buzz and increase audience demand. Moreover, Parrot Analytics' "Parrot Pulse" also provides an independent measure of global performance, ranging across dimensions like travelability, momentum, franchisability and reach. This can be used to understand how well or not a show might perform in the global market.
In conclusion, the demand data of "The Tom and Jerry Show" for the month of February 2024 in the United Kingdom can be used by entertainment executives to make more informed content acquisition, distribution, programming and content valuation decisions. By harnessing the insights derived from the demand data of the show, entertainment executives can enhance their decision-making process and pick up on the slightest market trend to create more compelling and profitable content.
The Tom And Jerry Show's travelability to the United Kingdom in the last 30 days is 30%, which means that the audience demand for The Tom And Jerry Show is 30% of the demand in its country of origin, United States. Click through to another market to discover how well The Tom And Jerry Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Tom And Jerry Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Tom And Jerry Show, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:35 a.m. PST using television demand content from Parrot Analytics for The Tom And Jerry Show in the United Kingdom. We provide our partners with comprehensive media industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.