The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making strategic decisions about content, acquisition, distribution, and programming. To make more informed decisions, you need to consider various metrics and insights that can help you assess the value and potential of each project. Demand data is a powerful tool that can help you see the bigger picture and make data-driven decisions.
For instance, let's look at "The Twilight Zone (2019)" in the United Kingdom during February 2024, and how demand data can help a TV network executive to make more informed decisions by answering the following questions:
1) Content valuation uses demand data to answer these questions: How much is my series worth? Using demand data, content valuation can set a baseline value of a title and calculate the dollar value contribution of the title to any platform in any region. In this case, "The Twilight Zone (2019)" had a demand of 4.2 times the average TV show in the United Kingdom over the last 30 days, indicating that it has higher value than the average show. Moreover, its global performance across dimensions, such as audience demand, travelability, longevity, momentum, franchisability and reach, all received positive feedback, which demonstrate its high content value potential.
2) Demand informs scalable concept testing: Which elements of existing content do fans like the most, how can an upcoming production be optimized for success? In the case of "The Twilight Zone (2019)", audience demand has decreased in the United Kingdom by 32.8% during February, indicating that the TV network should investigate the potential reasons behind this trend, such as competition, timing conflicts or a lack of new and original content. The TV network could also use this information to optimize future productions for success by finding the most important factors that drive demand, such as genres, cast, storytelling or production style.
3) Demand helps with decisions concerning supply & demand: What type(s) of content exhibit opportunity to acquire or produce? The high demand for "The Twilight Zone (2019)" in the United Kingdom indicates that TV network executives should consider acquiring similar titles in the sci-fi, mystery, and horror genres that can appeal to the audience with similar taste clusters. Alternatively, they could produce their original content or spinoffs based on the existing IP.
4) Content valuation leverages Parrot Analytics demand data: Using demand data, how can you calculate the ROI a specific title will bring for any given platform, using demand data how can you assess a TV series' ability to drive subscriptions and mitigate churn? TV network executives can use demand data to estimate the ROI of any title or assess its ability to drive subscriptions and mitigate churn. In the case of "The Twilight Zone (2019)", high audience demand in the United Kingdom and other markets can indicate a strong potential for driving new subscriptions or retaining existing audiences, which can be leveraged to pitch the show to pay TV or SVOD platforms looking to add high-value content to their libraries.
5) Demand enables optimal release strategy and pricing: What is the best release strategy for my content? Using demand data, TV network executives can identify the best release strategy and pricing for their content by knowing when the demand is peaking, when the show is associated with specific events or trends and what is the optimal window of opportunity for release. In the case of "The Twilight Zone (2019)", the demand spiked in late February 2024 in the United Kingdom, suggesting that the TV network could leverage this demand to plan future promotions or releases. They could also use the demand data to determine the most suitable price and business model for monetizing the content.
In conclusion, demand data can provide vital insights and metrics that can help TV network executives make more informed decisions about content, acquisition, distribution, and programming. By using demand data to assess content valuation, conduct scalable concept testing, make supply and demand decisions, calculate ROI, determine optimal release strategies and pricing, you can unlock the full potential of your content library and maximize your business value.
The Twilight Zone (2019)'s travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for The Twilight Zone (2019) is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Twilight Zone (2019) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Twilight Zone (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone (2019), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 7:42 a.m. PST using global tv demand datasets from Parrot Analytics for The Twilight Zone (2019) in the United Kingdom. We provide our partners with meaningful content competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.