The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be of great help in strategic decision-making for executives in the entertainment industry. By examining audience behavior and feedback, executives can make calculated decisions about content creation, acquisition, distribution, and programming. The analysis of "The Venture Bros." provides a prime example of how demand data can be leveraged in this way.
Content valuation is crucial for entertainment executives as they determine how much to spend on a particular title. Parrot Analytics's content valuation system can reveal the dollar value contribution of any title to any platform in any location. From this system, executives can determine the ROI of a specific title to track its performance and assess its ability to drive subscriptions and reduce churn. In this case, "The Venture Bros." has been performing well, with 5.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This suggests that the show has good demand and can be considered a valuable asset for any SVOD platform.
The analysis of the show's demand can further reveal the content's global potential. For instance, the show's travelability is good, meaning it can perform well outside its home market. By understanding the top global markets where "The Venture Bros." is in-demand, entertainment executives can expand their market reach and even consider content acquisition and distribution strategies. For example, the show has high demand in Germany, Canada, and the Netherlands. If executives want to expand their reach in these markets, they can acquire the show or use its popularity as a way to retain or acquire subscribers.
Demand data can also assist executives in understanding audience preferences and giving them an idea of which content to produce or acquire. By looking at the titles that fans of "The Venture Bros." also enjoy, executives can understand what works for their target audience. In this case, fans of the show also like "South Park", "Better Call Saul", and "The Simpsons". By producing or acquiring shows of similar themes and genres, executives can appeal to their audience's tastes and increase engagement.
Furthermore, momentum and longevity are key indicators of the show's performance and popularity. Executives can use this data to determine the show's ability to retain an audience or attract new viewers. In the case of "The Venture Bros.", its momentum (the pace of growth) is outstanding, and its longevity is exceptional. This suggests that the show can continue to attract new viewers and retain its current audience.
Overall, demand data provides valuable insights for entertainment executives across multiple areas. It enables content valuation and helps answer the question of how much to spend on a particular title. It uncovers global potential and audience preference. It also helps with subscriber acquisition and retention, benchmarking, and even pre-release marketing. The case of "The Venture Bros." demonstrates how demand data can be leveraged to make more informed decisions regarding content creation, acquisition, distribution, and programming.
The Venture Bros.'s travelability to the United Kingdom in the last 30 days is 31%, which means that the audience demand for The Venture Bros. is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Venture Bros. travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s The Venture Bros. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Venture Bros., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for The Venture Bros. in the United Kingdom. We provide our partners with essential content know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.