The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the competitive and ever-changing world of television, content executives need to identify which titles will most resonate with audiences and ultimately generate revenue. By using demand data, they can make more informed content, acquisition, distribution, and programming decisions. Take "The Voice Kids (GB)" for example.
Firstly, content valuation can be a useful tool in assessing how much a title is worth and how much value it can bring to a platform. By using Parrot Analytics content valuation system, executive can reveal the dollar value contribution of "The Voice Kids (GB)" to any platform in the United Kingdom, for any given time period. The level of demand for the show, which has 11.2 times the audience demand of the average show in the United Kingdom over the last 30 days, and the fact that demand has been increasing recently, indicate that "The Voice Kids (GB)" is a strategic asset for a streaming platform. Moreover, identifying which shows have high demand based on audience engagement can enable executives to assess the value of exclusivity of certain titles.
Demand data can also be used to identify what content is most popular in a specific market or globally, allowing executives to inform which shows to produce or acquire. In this case, the dataset reveals that the United Kingdom is "The Voice Kids (GB)"'s number one market globally, followed by the United States, indicating that the show has global appeal and should be prioritized in the current market.
Furthermore, executives can uncover new opportunity markets for content distribution by analyzing the level of demand for "The Voice Kids (GB)" over time. While audience demand for this show has decreased in the United Kingdom by 28.1% during March, it's essential to compare performance on a 1-year rolling basis vs. the last 30 days. The popularity of "The Voice Kids (GB)" peaked at 15.5 times the average in the last 30 days, a 24.7% increase compared to a yearly average demand of 8.7 times. Executives can identify when audience demand for a show is growing and take steps to increase distribution to capitalize on that growth.
Finally, executives can leverage demand data in making programming decisions. In this case, the metadata dataset indicates that there were six seasons of "The Voice Kids (GB), with the last episode airing on December 28, 2022. Viewing top-performing shows in comparison to "The Voice Kids (GB)" highlights some underlying themes and identifies some similar ones to expand upon. For instance, "S.W.A.T.", "9-1-1: Lone Star", and "Chicago P.D." are also popular based on audience demand, and executives could consider producing or acquiring similar titles in the police procedural genre to increase engagement with their current audience or attract new subscribers.
In conclusion, by analyzing demand data, executives can learn more about a particular series, genre or show, identify market trends, and make more informed decisions. In this way, they can create a competitive edge for their companies in today's crowded entertainment industry.
This is The Voice Kids (GB)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Voice Kids (GB) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Voice Kids (GB).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Voice Kids (GB) from partners like ITV.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Voice Kids (GB)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Voice Kids (GB). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice Kids (GB)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Voice Kids (GB), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s The Voice Kids (GB) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Kids (GB), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Voice Kids (GB) in the United Kingdom. We provide our partners with essential entertainment industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
