The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a valuable tool to inform content, acquisition, distribution, and programming decisions. Let's use "The Voice Of Switzerland" as an example.
Content Valuation
Parrot Analytics' content valuation system is powered by global content demand and supply to determine the dollar value contribution of any title to any platform in any region. By utilizing demand data, you can answer various questions such as "What is the value of a content library to a platform over time?" and "What is the baseline value of a title?" This approach enables you to determine how much to spend on content. In this case, "The Voice Of Switzerland" has a demand that is 2.4 times the average show in the United Kingdom, which indicates a good value for the show.
Programming Decisions
Demand data allows you to determine the show's performance, providing industry benchmarks and trends to inform programming strategy. "The Voice Of Switzerland" has experienced a decreasing level of demand recently, and the audience demand for the show decreased by 10.9% in March in the United Kingdom. By tracking its performance, you can make effective programming decisions regarding the show or similar reality titles.
Distribution Decisions
Demand data can help you decide which platforms to target for content distribution. "The Voice Of Switzerland" has outstanding global audience demand across all platforms, with Germany being its number one market globally. Considering its high demand in Germany and other countries such as Switzerland, Russia, the Netherlands, Austria, the United States, Poland, France, and Brazil, you may consider targeting these markets for distribution.
Acquisition Decisions
Demand data may inform decisions concerning supply and demand and the opportunity to acquire or produce a particular type of content. In this case, assessing the performance of "The Voice Of Switzerland" may inform your decision to acquire or produce a similar reality show.
Taking a more extended perspective, the Parrot Pulse for "The Voice Of Switzerland" reveals insights across six dimensions. The worldwide audience demand across all platforms is outstanding, whilst its travelability and longevity are good. The momentum, the show's pace of growth, is likewise good. Finally, its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are okay.
In conclusion, demand data can inform a range of strategic decisions for entertainment executives. The example of "The Voice Of Switzerland" highlights how demand data can help with content valuation, programming, distribution, and acquisition decisions by providing insights on a show's audience demand, performance, global appeal, and potential for spin-off franchises or expansion.
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Our TV audience measurement dataset is truly global. Discover how popular SRF 1‘s The Voice Of Switzerland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SRF 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice Of Switzerland, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for The Voice Of Switzerland in the United Kingdom. We provide our partners with meaningful TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.