The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage the insights derived from the analysis of “The Walking Dead: World Beyond” to make more informed decisions around content acquisition, programming, and distribution. The demand data provides a wealth of information that can aid in content valuation, including the value of a content library over time, audience engagement with content, and the monetization potential of a given title.
Using the example of “The Walking Dead: World Beyond,” you can ascertain its current level of popularity by looking at its audience demand relative to the average TV show in the United Kingdom. With 10.3 times the audience demand of the average show, and demand increasing by 4.4% in February, it is clear that this show is currently in high demand. This level of demand places it in the top 2.7% of all TV shows, making it a valuable title to a potential streaming platform.
The show’s rank is also an important factor to consider. At its peak in February 2024, it ranked #266 in the United Kingdom, up 51 spots from the previous month, signifying its growing popularity. Additionally, the show ranks in the 98.7th percentile in the drama genre, indicating that it outperforms the vast majority of other drama titles in the United Kingdom.
By examining the show’s affinity data, you can also determine the types of shows that appeal to its fan base, which include titles such as "The Walking Dead" and "Killing Eve." This information can be used to inform programming decisions, such as scheduling similar content during the same time slot to appeal to this audience.
The data on “The Walking Dead: World Beyond” also highlights its international appeal, with travelability and reach being rated as good. Its performance in global markets is good, with high demand in countries such as France, Spain, Brazil, Canada, Germany, China, and the Netherlands. This information can inform distribution decisions, such as targeting these markets for content licensing deals or streaming partnerships.
Finally, the momentum and longevity of a show can also inform decision making. By looking at the show’s performance over the past year compared to the last 30 days, we can determine that its popularity has increased in the short term. However, assessing longevity and momentum over time can indicate whether a show will be a reliable long-term investment for a potential platform, and help to inform decisions around content acquisition and commissioning spin-offs or franchises.
In conclusion, demand data is a crucial tool that TV executives can use to make informed and strategic content decisions in today’s fast-paced and competitive industry. By analyzing audience demand, affinity, and performance metrics, executives can evaluate a title’s monetization potential, plan targeted programming and marketing campaigns, and make smart decisions around content acquisition and distribution.
The Walking Dead: World Beyond's travelability to the United Kingdom in the last 30 days is 69%, which means that the audience demand for The Walking Dead: World Beyond is 69% of the demand in its country of origin, United States. Click through to another market to discover how well The Walking Dead: World Beyond travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s The Walking Dead: World Beyond is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Walking Dead: World Beyond, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Apocalyptic Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 19, 2024, 2:53 a.m. PST using global television demand datasets from Parrot Analytics for The Walking Dead: World Beyond in the United Kingdom. We provide our partners with meaningful television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.