The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content decisions, acquisition decisions, and distribution decisions. By analyzing the performance of "The War Of The Worlds," we can see how demand data provides valuable insights that can be used to make these types of decisions.
Firstly, by analyzing the audience demand for the show, it is possible to make informed content valuation decisions. For instance, the demand data for "The War Of The Worlds" suggests that this show is worth a considerable dollar value contribution to any platform operating in the United Kingdom. We can also use demand data to answer crucial questions like how the show is performing as an acquisition driving or churn-reducing title, how it drives engagement across the rest of the catalog, and how it can be used to differentiate a platform from its competitors.
We can also use demand data to better understand the show's audience and make informed acquisition decisions that resonate with them. For instance, we can analyze the Parrot Pulse for "The War Of The Worlds" to see how its momentum, reach, and travelability are performing. This information can help us target platforms that are best suited to the intended audience and select the most suitable content for acquisition.
Furthermore, by analyzing the show's metadata, we can delve into the history genre and identify comparable titles that would be of interest to its audience. Additionally, analyzing content in this way can help executives understand the show's popularity on a year-to-year basis and how it has changed over time.
Finally, analyzing the show's demand data provides insights into global performance across six dimensions. These metrics (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach) provide a good indication of how the show is performing across each of these metrics. By comparing the show's performance globally, entertainment executives can identify opportunities for expansion or new markets to target.
In conclusion, the analysis of "The War Of The Worlds" demonstrates the usefulness of demand data in making informed content, acquisition, and distribution decisions. Robust demand analytics can help executives answer critical questions about the value of a title, regional audience demand, and how content can be optimized for success.
This is The War Of The Worlds's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The War Of The Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The War Of The Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The War Of The Worlds, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using tv demand data from Parrot Analytics for The War Of The Worlds in the United Kingdom. We provide our partners with deep TV know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.