The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed content, acquisition, distribution, and programming decisions. Taking "The Wheel of Time" as an example, we can explore how demand data allows you to understand a show's performance, trend, audience, genre, international appeal, franchise potential, and more.
Content Valuation: Understanding how demand relates to content valuation is vital in determining the worth of a show or content library for a streaming platform. Parrot Analytics' content valuation system is based on demand data, and it reveals the dollar value contribution of any title, to any platform, in any region. For "The Wheel of Time," which achieved 24.4x the audience demand of the average show in the United Kingdom and significantly higher demand than other drama titles, using demand data, you can assess the show's ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, and value exclusivity.
ROI Calculation: Using demand data, you can calculate the Return on Investment (ROI) of a specific title and assess its ability to generate future revenue. For instance, examining the demand for "The Wheel of Time" on a rolling year basis versus the last 30 days shows that the show has increased in popularity, indicating that it may be a worthwhile investment.
Audience & Genre Insights: Demand data provides valuable insights into a show's audience and genre, which can help you understand audience preferences, behaviors, and interests. For "The Wheel of Time," we know that it is an outstanding drama title loved by its fans in the UK, Canada, Australia, Brazil, Serbia, Germany, Bulgaria, and France. Additionally, data shows that fans of "The Wheel of Time" also like other popular shows such as "The Witcher" and "Rick And Morty."
International Appeal: Travelability is a dimension that quantifies a show's international demand relative to its home market. For "The Wheel of Time," we know that the show has travelability score of exceptional, indicating that it has high international demand. For example, its demand in the United Kingdom was 62% of the demand it had in the United States, its home country.
Franchise & Spinoff Potential: Understanding a show's franchise and spinoff potential is crucial in determining its overall value. For "The Wheel of Time," the show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both outstanding. Knowing this can guide decisions about how to further monetize IP for the show through spin-offs or franchises.
Marketing & Release Strategy: Demand data can help you identify the best release strategy for your content. For instance, we can see that demand for "The Wheel of Time" spiked in early October 2023 in the UK, indicating that a targeted release strategy could be effective. It gives insights into pre-release marketing opportunities.
Competitive Benchmarking: Using demand data, you can compare the performance of "The Wheel of Time" against other titles available on the market. We can see that the show's audience demand is exceptional in each of its top 10 global markets, and it outperforms the demand of the average TV show (1x) in each of these markets.
In summary, leveraging Parrot Analytics' demand data for "The Wheel of Time" not only gives you insights into the show's popularity, audience, trend, genre, and international appeal, but it also provides valuable decision-making information, including content valuation, ROI calculation, franchise potential, and release strategy optimization. This information can help entertainment executives make informed decisions that drive revenue, increase audience engagement, and build a loyal fan base.
The Wheel Of Time's travelability to the United Kingdom in the last 30 days is 63%, which means that the audience demand for The Wheel Of Time is 63% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on Nov. 29, 2023, 1:01 p.m. PST using global demand metrics from Parrot Analytics for The Wheel Of Time in the United Kingdom. We provide our partners with far-reaching SVOD workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.