The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know how crucial it is to make informed content, acquisition, and distribution decisions. Demand data can provide valuable insights into a show's popularity and audience engagement, which can inform your decision-making process. Let's take a look at how Parrot Analytics' demand data analysis of "The Windsors" in the United Kingdom for March 2024 can help executives make more informed decisions.
One key aspect of demand data analysis is content valuation. By using demand data, executives can determine the value of specific titles to different platforms in different regions, thereby making it easier to determine how much to spend on content. For instance, Parrot Analytics content valuation system, which is based on global content demand and supply, provides an economic valuation of a title and can reveal its dollar value contribution to a platform in any region.
Furthermore, audience demand data can help executives understand what content is most popular in a given market or globally. For example, "The Windsors" has a demand that is 3.0 times the average of all TV shows in the United Kingdom over the past 30 days, with only 8.6% of all shows having this level of demand. Also, the show achieved the 96.8th percentile in the documentary genre in March, indicating higher demand than most other documentary titles in the country. Moreover, audience data can help validate decisions surrounding supply and demand issues. For example, an executive might conclude that there is an opportunity to produce or acquire a specific type of content following audience demand trends.
Demand data can also help executives make more informed decisions around subscriber retention and acquisition. By determining which titles will keep current audiences happy and attract new subscribers, executives can use demand data to buy the right titles to help with subscriber acquisition and retention. Additionally, executives can use demand data to better understand the specific tastes and preferences of their audiences, enabling them to make more informed strategic decisions on how best to promote their content to a particular audience.
Demand data also provides executives with plenty of room for exploration and optimization. For instance, executives can use demand data to measure the effectiveness of their marketing campaigns ahead of the premiere of a show. They can also leverage demand data to find new opportunity markets for the distribution of content, uncover under-monetized titles, and show demand for a specific series is growing.
Finally, executives can use demand data for strategic decision-making. For example, the top 10 global markets demand analysis of "The Windsors" across the month of March provides a broad overview of where the show is most popular, allowing executives to better target markets and execute distribution strategies accordingly. Additionally, by examining the show's performance against a 1-year rolling basis, it is possible to identify meaningful trends in the show's popularity.
In conclusion, executives in the entertainment industry can use demand data analysis provided by Parrot Analytics to make more informed decisions concerning content, acquisition, distribution, and programming issues. With the help of Parrot Analytics' demand data, entertainment executives can improve their decision-making processes, optimization of marketing campaigns, and the overall performance of their titles.
This is The Windsors's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Windsors travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s The Windsors is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Windsors, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Satire), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The Windsors in the United Kingdom. We provide our partners with valuable media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.