The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive or content distributor, it is vital to make informed decisions about the content you acquire or produce. Using "The Witcher: Blood Origin" as an example, we can see how demand data can be used to make better content decisions.
One of the first implications of the analysis is for content valuation. Parrot Analytics' content valuation system is based on demand data and focuses on revealing the dollar value contribution of any title to any platform in any region. So, understanding the demand for "The Witcher: Blood Origin" in the United Kingdom can provide insights on its dollar value contribution to a streaming platform or any pay TV network.
By analyzing the demand, we see that "The Witcher: Blood Origin" has a demand 2.2 times higher than the average show in the United Kingdom over the last 30 days. Moreover, it has a higher percentage rank in the drama genre, indicating that this show might be worth a considerable amount for both distribution and acquisition decisions. Understanding the show's increased demand during a particular time or in a specific location can also inform production decisions for upcoming seasons.
Demand data can also give insights into franchisability and travelability. Our analysis reveals that the spin-off potential of "The Witcher: Blood Origin" is good, but its travelability is just okay. Therefore knowing what countries demand this show more or less can guide global expansion and content investments.
Knowing what other shows fans of "The Witcher: Blood Origin" also like can inform programming decisions, acquisitions and content distribution strategies. Moreover, tracking momentum can indicate the pace of growth, as well as its longevity to apprehend how well the audience demand is maintained over time.
By looking at the global performance of "The Witcher: Blood Origin" on different indicators, executives can analyze whether the show's trend is good or not relative to other titles available in the market. For instance, the analytics reveal that its demand has been increasing over the 30 days analyzed, which could indicate it has a healthy audience. However, it's essential to watch how it performs on a one-year rolling basis, since different charts show different indicators.
Lastly, demand data can inform subscriber acquisition and retention decisions. For example, if an OTT platform wants to retain its current audience, it would seek to understand which titles they enjoy, and if they are demanding more of "The Witcher: Blood Origin," that would inform whether they should make a decision to acquire or finance the production of another season. Similarly, understanding which genre is most popular in each market can also influence programming decisions for an SVOD platform or linear network.
The Witcher: Blood Origin's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for The Witcher: Blood Origin is 46% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher: Blood Origin travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher: Blood Origin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher: Blood Origin, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:03 p.m. PST using television demand datasets from Parrot Analytics for The Witcher: Blood Origin in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.