The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content decisions. Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. Therefore, if you're a streaming platform, distributor, or TV production company, content valuation can help determine how much investment should be allocated to acquiring or producing specific TV shows. In this context, let's examine how demand data can be used to make more informed content decisions using "The X-Files" in the UK as an example.
One obvious benefit of demand data is that it provides a benchmark against which to measure the performance of a TV show. As demand for "The X-Files" is outstanding in the UK, it has 14.2 times the audience demand of the average UK show over the last 30 days. Therefore, as an OTT platform or SVOD platform, it may be a wise decision to acquire the show if it's not already on your network. Similarly, as an entertainment talent agency, you may see opportunities to acquire talent from the show for your upcoming productions. The Parrot Pulse for "The X-Files" also provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. In this regard, some possible decisions that can be made based on the Parrot Pulse ratings include global expansion efforts, possible spin-offs, or partnerships with existing franchises.
By examining the top 10 global markets where "The X-Files" is most in-demand over the last 30 days, it's clear that the show outperforms the demand of the average TV show in each of these markets. In particular, the United States is "The X-Files"'s number one market globally, achieving an outstanding audience demand of 14.2x in the US. As an OTT platform or linear network, this could translate into a considerable revenue stream from subscribers based in the US.
Moreover, demand data can be used to understand viewer preferences to help you make more informed content decisions. By exploring the list of top 10 shows that "The X-Files" viewers also like (Fargo, Stargate SG-1, Star Trek: Strange New Worlds, Foundation, Loki, The Mandalorian, Futurama, Spin City, and Reacher), entertainment executives can determine the type of content that resonates with the show's audience. This information can be leveraged to create similar content that will attract viewers who watched "The X-Files, " leading to higher viewer retention and acquisition for both new and existing shows.
Finally, as demand for "The X-Files" has been increasing recently compared to its demand of 14.2 times the average over the last 90 days, similar TV shows within the sci-fi genre may have the potential to attract more viewers. As an OTT platform, network, or production company, understanding the trends that drive demand may be vital in signing new shows and deciding what to produce.
In summary, demand data is a powerful tool that can be used to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' demand data system can help you optimize your overall content strategy by leveraging your audience's preferences and exploring market opportunities. In the context of "The X-Files," this data could help streaming platforms to make informed decisions about content licensing deals and explore potentially profitable partnerships.
The X-Files's travelability to the United Kingdom in the last 30 days is 54%, which means that the audience demand for The X-Files is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The X-Files travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The X-Files is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The X-Files, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The X-Files in the United Kingdom. We provide our partners with extensive TV know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.