The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, it is critical to make informed decisions based on data to achieve success. One valuable source of data that can be leveraged is demand data. For example, the analysis of "Timeless" in the United Kingdom during March 2024 reveals the potential insights that can be gained from demand data.
Demand data can be used to determine the value of the content. By analyzing the audience demand for "Timeless" in the UK, content valuation can help answer questions like "How much is my show worth?" or "What is the baseline value of a title?" In this case, it is evident that demand for "Timeless" in the UK is good, with 3.1 times the audience demand of the average show. This information can be used in negotiations to determine how much to spend on content acquisition or valuation of the content library.
Demand data is beneficial when making acquisitions or distribution decisions. For example, by examining the top 10 global markets where "Timeless" is most in-demand over the last 30 days, we find that this TV series is performing well in some markets while, in others, it is okay or average. Executives can use this data to optimize their acquisition and distribution strategy, considering which markets to prioritize for a specific show.
Further content decisions can also be informed based on the type of demand data that executives choose to analyze. The Parrot Pulse for "Timeless" provides insights into six dimensions of the global performance of the show, including its travelability, longevity, and reach. The information gathered can assist in making decisions about programming, scheduling or marketing strategy.
Demand data also enables the identification and discovery of whitespace markets. For instance, executives can find out which genres resonate the most with its audience or discover new opportunities in different markets based on the increasing demand.
Additionally, demand data can be utilized to optimize marketing campaigns ahead of release, as well as to determine the show's ability to drive subscriptions and viewer retention. By examining the audience demand for Timeless in the UK and matching it against those of similar shows, executives can uncover new strategic partnerships, optimize their marketing campaigns or determine which titles can be used to acquire or retain subscribers.
In conclusion, demand data is an excellent tool that executives can leverage to analyze and make informed decisions on programming, acquisition, valuation, distribution, content strategy and marketing. The analysis of "Timeless" in the United Kingdom during March 2024 underscores the range of questions that can be answered by demand-driven tools, which are now more available than ever thanks to the growth of digital viewing platforms. Ultimately, demand data is about building a better engagement for viewers, from local audience preferences to global tastes.
Timeless's travelability to the United Kingdom in the last 30 days is 63%, which means that the audience demand for Timeless is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Timeless travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Timeless), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Timeless, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Timeless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Timeless also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Timeless, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2 p.m. PST using demand data from Parrot Analytics for Timeless in the United Kingdom. We provide our partners with smart entertainment industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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