The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need in-depth insights to make informed decisions about content acquisition, distribution, programming and valuation. Parrot Analytics' demand measurement system can provide you with these valuable insights based on real-time audience demand data.
Using the example of "Today (US)" in the United Kingdom, we can see how Parrot Analytics' demand data can be used to make crucial content decisions. One important way demand data can help is by informing content valuation. Understanding how valuable a show is to an audience in a specific market is essential when looking to acquire or distribute content. "Today (US)" has 3.4 times the audience demand of the average show in the United Kingdom, which is a valuable indication of its worth in that market.
Demand data can also be used to make programming decisions. Looking at the ranking of "Today (US)" in the United Kingdom, we can see that it moved up 88 spots during March, indicating an increase in demand. Additionally, examining the audience demand for the show over the last 30 days compared to the last 90 days reveals a decrease in demand, indicating that it may be time to move on to another content acquisition or investment.
Examining how "Today (US)" ranks within the talk-show genre can also be helpful when making programming decisions. In the United Kingdom, the show ranks at the 97.1th percentile, meaning it has higher demand than 97.1% of all talk-show titles in that market. This information is especially useful when looking to appeal to a specific audience or genre preference.
Lastly, analyzing the global performance of "Today (US)" through the six dimensions of Parrot Pulse can provide insight into the show's expansion potential. Travelability, longevity, momentum, franchisability, and reach are all important factors to consider when making global content acquisition or distribution decisions.
In conclusion, Parrot Analytics' demand data can be used to help make informed content decisions in the entertainment industry. From content valuation to programming decisions to global content expansion, Parrot Analytics' demand measurement system can help you make data-driven decisions.
Today (US)'s travelability to the United Kingdom in the last 30 days is 17%, which means that the audience demand for Today (US) is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Today (US) travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Today (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Today (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Today (US), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Today (US) in the United Kingdom. We provide our partners with meaningful content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.