The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in the UK and planning to invest in new content, considering the UK market's taste diversity is the first step. In February 2024, "Top Gear: Extra Gear" ranked 926th in the UK, with a 2.8 times higher demand than the average show in the UK market, classifying it part of the 8.6% of all TV shows in the UK with such high demand. The show's popularity has been decreasing lately, with a 3.4 times demand decrease compared to last year.
One way of finding possible trends associated with "Top Gear: Extra Gear" is by examining the audience's preference for other TV series with similar themes. For example, "The Witcher" ranks among the similar shows with mutual fandoms in February 2024. By navigating audience demand for identical or like-minded titles on Parrot Analytics' platform, entertainment executives can create more informed decisions about new productions that can achieve comparable or higher consumer demands.
Entertainment executives can't rely solely on UK demand data since a global picture of the popular TV series is necessary. For example, examining the top 10 global markets shows that "Top Gear: Extra Gear" is still in demand at 2.4x in the UK market and at a good level of demand in France. From the data, spotting other popular territories such as Lithuania, Netherlands, Ukraine, Japan, Canada, and Germany with "okay" demand can be of value to executive's planning acquisition or distribution strategies in these markets.
Parrot Analytics' content valuation can also help executives to make informed decisions about a title's current value. By using demand data like "Top Gear: Extra Gear's," Parrot Analytics can establish the show's dollar value contribution to any platform within any region. Executives can also use Parrot Analytics demand data to establish the show's ability to drive subscriptions and mitigate churn, making it easier to calculate the ROI a specific show can bring to any platform.
Finally, the Parrot Pulse for "Top Gear: Extra Gear" shows us that the show's momentum has been poor recently, with new episodes likely to face challenges in generating more demand. However, the show has good audience demand, and its reach is okay, meaning it appeals more to a broad audience, making it a better acquisition and distribution candidate. By analyzing the six dimensions across all platforms, executives can better plan the show's spin-off potential and its international demand relative to its home market. As the demand increases, executives can consider investing in long-term cash cow TV series that will maintain their value over time.
This is Top Gear: Extra Gear's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Top Gear: Extra Gear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Worldwide‘s Top Gear: Extra Gear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Worldwide and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Top Gear: Extra Gear, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 7:55 a.m. PST using global television demand analytics from Parrot Analytics for Top Gear: Extra Gear in the United Kingdom. We provide our partners with deep television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.