The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of making informed content, distribution, and programming decisions. This is where demand data comes in. Examining the analysis of "Transformers Animated" for the month of December 2023 in the United Kingdom can provide some valuable insight.
Firstly, you can see that the demand for "Transformers Animated" is good with 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days. This means that only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.0 times the average over the last 90 days, demand for this show has been increasing recently.
You can use this information to help you with content valuation. By using demand data, you will be able to determine the value of this show in comparison to other titles. You will be able to quantify the platform-specific marginal revenue contribution and how this title drives engagement across the rest of the catalog.
Secondly, you can see that audience demand for "Transformers Animated" has decreased in the United Kingdom by 5.3% during December. However, there was a spike in demand in late December 2023. By analyzing demand data for different regions and time periods, you can make more informed programming decisions. This includes determining the best release strategy and pricing for your content.
Thirdly, you can see that "Transformers Animated" has a good performance in markets like the United States and Canada, with demand for the show being outstanding and good respectively. This indicates that there is an opportunity to acquire or produce similar content that can appeal to audiences in these regions.
Fourthly, by examining the Parrot Pulse for "Transformers Animated", you can see that it has good longevity and momentum, which indicates its ability to maintain audience demand over time and sustain growth. This means that it has the potential to drive subscriptions and mitigate churn.
Finally, by examining the related shows that fans of "Transformers Animated" also like, such as "It's Always Sunny In Philadelphia", "The Book Of Boba Fett", and "WandaVision", you can identify potential talent, brands or TV shows that could be partnered to expand the audience or acquire or retain subscribers. This is where affinity analysis comes in handy.
Overall, demand data can help you make more informed content, acquisition, distribution, and programming decisions. It can help you to determine how much to spend on content, evaluate the ROI for specific titles, assess a TV series' ability to drive subscriptions and mitigate churn, and more.
Transformers Animated's travelability to the United Kingdom in the last 30 days is 14%, which means that the audience demand for Transformers Animated is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Transformers Animated travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Transformers Animated is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Transformers Animated, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Transformers Animated in the United Kingdom. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.