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TV ratings for True Lies in the United Kingdom. CBS TV series

True Lies

Original TV Network:
CBS
Genre:
Action and Adventure

How well is this TV series doing in the United Kingdom?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking Growth with Demand Data: How 'True Lies' Insights Can Shape Strategic Content Decisions

Parrot Analytics Insights - April 2024

As an entertainment executive, demand data provides tremendous opportunities to make informed decisions on content acquisition and distribution. Let's take "True Lies" as an example of how demand insights can be applied.

First, the demand data shows that "True Lies" has 4.7 times the audience demand of the average show in the United Kingdom over the last 30 days. This fact suggests that there is a group of viewers who are interested in the show. However, we can also see that the demand for the show has been decreasing compared to the previous 90 days. Such details are critical because a decrease in demand implies that the audience is losing interest in the show, which could impact future seasons or the show's performance as a strategic asset for the platform.

It is also essential to compare the show's performance to other titles in its genre. "True Lies" ranks at the 95.7th percentile in the comedy genre in the United Kingdom in April. This data is an important KPI to consider when deciding on renewals and cancellations, and it helps content creators establish benchmarks of success.

We can also examine the travelability data to see how the show performs in different markets. The demand for "True Lies" in the United Kingdom was 81% of the demand in its country of origin, the United States. This fact indicates that the show has the potential to be successful in other markets. Therefore, it could be considered for distribution in other regions, providing a new source of revenue for the platform.

The data allows us to examine the show's momentum, which measures the pace of growth. The momentum for "True Lies" is 'ok.' An increase in momentum indicates a show that is on the rise. Therefore, identifying what has caused momentum spikes, whether it is marketing campaigns or increasing demand overseas, enables executives to continue that performance and find new opportunities for similar content.

We can also observe the franchise capability, which measures the spin-off potential of a show. "True Lies" has good franchisability. In this case, the spin-offs may be excess content for the platform, providing consumers new ways to engage with the show, or use the show's property in different revenue streams.

One of the exciting features that demand data provides is that it allows us to map local white spaces, providing global entertainment strategists with valuable insights into local preferences. For instance, we find that Bulgaria is "True Lies"'s number one market globally. The show achieved outstanding audience demand of 5.9x in Bulgaria. Such insights would be vital for developing location-based marketing campaigns and distribution deals to help grow audience bases.

In addition, demand data also enables executives to map out how well the show has held up over time. In the case of "True Lies," longevity has been okay. It is essential to examine whether shows are holding onto their existing audience over time, keeping the show fresh, and engaging, indicating retention rates for SVOD platforms.

Finally, demand data provides executives with valuable insight into audience engagement. By examining the top 10 global markets where "True Lies" is most in-demand over the last 30 days, we get a sense of which foreign markets the audience appeals to. For instance, ranked second is France where demand is good, and its high popularity combined with franchise potential may open opportunities for expansion in France and create new international partnerships for growth.

In Conclusion, Parrot Analytics' demand data provides crucial user insights that can shape strategic content acquisition or distribution decisions for entertainment executives across the globe. Reaching new audiences, retaining current ones, and managing transition to new markets opens new revenue streams. Content creators, distributors, and platforms can leverage demand data to discover new opportunities, justify investing in specific shows, and support a successful roadmap for the future.

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More news about True Lies:

How fast is demand for True Lies growing?

Last 30 days
-5.6% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for True Lies to the preceding 30 days: Demand has decreased by -5.6%

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Lies, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.

This page has been renewed on April 22, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for True Lies in the United Kingdom. We provide our partners with essential entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.