The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data could help drive important strategic decisions around content acquisition, distribution, and programming. Taking a look at "Two And A Half Men" for the month of October 2023 in the United Kingdom provides an insightful example of how this could work.
One way demand data could benefit entertainment executives is by informing content valuation. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing the demand for "Two And A Half Men" in the United Kingdom, executives could determine its value and the potential for future investment.
Demand data could also power decisions concerning supply and demand. Executives could use this information to determine what types of content show opportunity for acquisition or should be produced. Looking at the shows that fans of "Two And A Half Men" also enjoy, executives could also identify similar opportunities for acquisition or production.
Examining the travelability of a show could help executives make informed decisions around global expansion. "Two And A Half Men” has outstanding travelability, with its international demand ranking higher than its demand within the United Kingdom. Entertainment executives could use this information to determine what content should be acquired or produced to support global expansion, or how to allocate funds effectively to maximize future content investments.
Using demand data to analyze franchise spin-off potential could also be of vital importance to content distributors and TV production companies. Parrot Analytics’ measure of franchisability is outstanding for Two And A Half Men, so it could provide valuable insights into how executives could further monetize this show.
Finally, demand data could help executives make well-informed programming decisions. By analyzing which shows and genres are most popular with current audiences, they could optimize their release strategy and pricing strategies to maximize engagement with content. By identifying which titles are most popular and what will retain customers or grow audience, SVODs and OTTs can make informed decisions around content acquisition.
In conclusion, demand data provides a powerful tool for entertainment executives to make decisions around content acquisition, distribution, programming, franchising, and global expansion. “Two And A Half Men” is a great example of how demand data can reveal the audience's interest and suggest future investments — entertainment executives across all platforms should leverage this information to stay ahead of the evolving industry trends.
Two And A Half Men's travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for Two And A Half Men is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Two And A Half Men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Two And A Half Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Two And A Half Men also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two And A Half Men, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 28, 2023, 1 p.m. PST using demand analytics from Parrot Analytics for Two And A Half Men in the United Kingdom. We provide our partners with comprehensive content expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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