The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, there are a variety of ways you can use demand data to help make more informed decisions surrounding content acquisition, distribution, and programming. For example, let's take a look at "Vanderpump Rules" for the month of February 2024 in the United Kingdom, which provides some interesting insights as to how demand data can be used to inform entertainment executive decision-making.
Content Valuation:
Using Parrot Analytics' demand data, you can carefully calculate the value of "Vanderpump Rules" in the United Kingdom's current market. With 8.4 times the audience demand of the average show in the country, only 2.7% of all TV shows have this level of demand, leading us to conclude that "Vanderpump Rules" is outstanding in terms of demand. By comparing its current demand value with the value it had 90 days prior, it is clear that demand has been increasing recently indicating significant ROI for the content. With its high demand values, "Vanderpump Rules" is potentially valuable to any platform looking for content that can drive audience engagement and retention.
Supply and Demand:
Audience demand data, like that provided by Parrot Analytics, gives executives insight into what types of content are potentially worth acquiring. For example, if you're looking for reality TV shows that have better chances of resonating with your audience, then "Vanderpump Rules" would be an excellent place to start. It’s interesting to note here that although audience demand decreased by 10.9% in February in the United Kingdom, demand actually spiked for the show in the mid-February. By harnessing this data, you can begin to make strategic decisions about the types of content you should consider acquiring or producing.
Programming Decisions:
By examining the show insights, it’s definitely a strategic asset since it has high audience demand across the UK and top global markets in the past 30 days, indicating a potential to drive subscriptions and mitigate churn. With an outstanding global audience demand across all platforms, it is clear that "Vanderpump Rules" currently has a dedicated audience that is likely to continue driving engagement for a significant period of time.
Distribution:
Using audience demand data, you can assess which platforms are suitable for distributing “Vanderpump Rules” to maximise its exposure in the United Kingdom as well as globally. Since it has good travelability values, emphasizing distribution in some international markets could be a major opportunity to tap into newfound demand. Data-driven insight surrounding the show's peak demand patterns vs year-round demand could also help executives make informed decisions about timing their content delivery.
Audience Retention & Acquisition:
By analyzing the audience overlap and affinity with other popular shows in the United Kingdom, entertainment executives could potentially find some new opportunities to retain their current audience and capture new ones. Thus, they can choose other shows to help attract and retain their audience.
In conclusion, by using Parrot Analytics' demand data surrounding "Vanderpump Rules," entertainment executives can make more informed decisions about what content to acquire, where to distribute it, and when to release it. The benefits of data encompass many dimensions, from carefully considering audience taste clusters to providing an opportunity to monetize IP through franchises or spin-offs, to mapping local whitespaces and exploring global expansion possibilities. Ultimately, it is the careful integration and interpretation of entertainment data that will help companies navigate the increasingly complex entertainment landscape to their advantage.
Vanderpump Rules's travelability to the United Kingdom in the last 30 days is 37%, which means that the audience demand for Vanderpump Rules is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Vanderpump Rules travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Vanderpump Rules), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s Vanderpump Rules is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vanderpump Rules, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 19, 2024, 2:57 a.m. PST using global demand analytics from Parrot Analytics for Vanderpump Rules in the United Kingdom. We provide our partners with valuable television industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.