The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working in any role within the industry can benefit from using demand data for informed content decisions, acquisition decisions, and distribution decisions. Based on the analysis of "Velma" for the month of January 2024 in the United Kingdom with the help of Parrot Analytics, we can highlight how demand data can help TV executives make informed decisions.
1. Content Valuation: Content valuation is an economic valuation system that is powered by global content demand and supply. With the help of demand data analysis, we can better understand how much a show such as "Velma" is worth, how much content library is being driven by its value and how much a specific title can contribute to any platform. By utilizing the Parrot Analytics content valuation system, we can assess the show's ability to drive subscriptions and mitigate churn.
2. Acquisition Decisions: With the help of demand data, executives can better determine how to allocate their content acquisition budget more effectively. By examining the demand analysis of "Velma" in different markets, executives can decide how much a show is worth or franchiseable. Furthermore, executives can decide whether to acquire or produce specific types of content based on the opportunity for returns in terms of audience demand.
3. Programming Decisions: Demand data can be used to inform programming decisions. For example, if a show such as "Velma" performs well in a particular market, executives can devise an optimal release strategy, and pricing, so that the show gets the maximum reach and engagement. Information on audience demand data can be used to identify under-monetized titles, increasing the chances of finding new opportunities for content distribution. Moreover, executives can also use the demand data to identify which genres are resonating most with their current audience, thereby targeting specific genres that can help retain or acquire subscribers to their SVOD service.
4. Distribution Decisions: Distribution decisions can also be made based on audience demand data. The demand analysis of "Velma" across different platforms can help to identify which platforms to target for distribution of that particular content.
5. Audience targeting: Identifying the trending shows or popular genres might help the executives to target specific audiences and accordingly develop content for them. This involves the use of Parrot Analytics' demand data to understand the audience's various tastes and ensure that content is being seen by the right audience on their respective platform.
Based on the analysis of "Velma" for the month of January 2024 in the United Kingdom, demand data can answer several questions for the TV executives. They can obtain information on the show's global performance, its travelability, longevity, momentum, franchisability (spin-off potential), reach, and popularity over the last 30 days. With access to these insights, they can better inform their content, acquisition, distribution, and programming decisions.
Velma's travelability to the United Kingdom in the last 30 days is 17%, which means that the audience demand for Velma is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Velma travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Velma is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Velma, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for Velma in the United Kingdom. We provide our partners with deep television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.
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