The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry at any level, understanding audience demand for TV shows such as "Vinland Saga" is crucial to making informed decisions about content investment, acquisition, distribution and programming among others. Demand data can helps you to identify TV shows that are likely to be successful, as well as identifying existing popular shows that may be worth more than previously thought. Here, we'll explore how demand data can be used by entertainment industry professionals to maximize their content offerings and long-term growth.
Content Valuation:
Parrot Analytics content valuation system is powered by global content demand. Using this system, you can quantify the dollar value contribution of any title to any platform in any region. Demand data can be used to answer many content valuation questions. For example, content valuation can tell you the value of a content library to a platform over time, and how much a specific series or title is worth to a platform in terms of exclusivity.
Audience Insights:
Demand data can help you make informed decisions about the type of content that viewers want to watch. Understanding audience demand can help you choose the right TV shows for your platform or target market. For instance, using demand data, you can answer a question such as: What type(s) of content exhibit opportunities to acquire or produce? "Vinland Saga" has been successful in the United States, Russia, Netherlands, China, Poland, Spain, Japan, Brazil, and the United Kingdom. By examining the top 10 global markets where "Vinland Saga" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets.
Acquisition and Programming Decisions:
Demand data can help you decide which TV shows to acquire or produce. By analyzing demand trends of TV shows you are interested in, you can determine their potential economic value and identify the most popular TV shows in different markets. Also, using demand data, you can get answers to questions such as: What is the baseline value of a title, and how is my series performing as an acquisition-driving or churn-reducing title?
Marketing:
Demand data can be used to optimize marketing campaigns and stay ahead of the competition in order to promote your platform or TV series. With the "Vinland Saga" example, the show saw a decline in demand in the United Kingdom by 48.6% over the course of March 2024. Parrot Analytics' demand data shows that, while reception in the United Kingdom is still good, demand spiked in late March 2024 for this TV show. This information can help with optimizing your marketing approach ahead of the premiere, and to deduce whether the marketing campaign has been effective or not.
Engagement:
Demand data helps you understand the tastes of your audience, what genres are popular, and what kind of TV shows can drive engagement. For example, "Vinland Saga" has higher demand than 96.9% of all drama titles in the United Kingdom. By analyzing the demand trends of "Vinland Saga", you might be able to maximize the engagement of your viewers and keep them happy by providing the kind of TV shows they like.
In conclusion, demand data plays a crucial role in content valuation, audience insights, acquisition and programming decisions, marketing and engagement. For every content decision you make, demand data helps you understand the potential economic value of a TV show, which TV shows are the most popular in your target market, and which TV shows you should acquire or produce. Parrot Analytics can assist entertainment industry professionals to access demand data to inform every single content related decision they make.
Vinland Saga (ヴィンランド・サガ)'s travelability to the United Kingdom in the last 30 days is 47%, which means that the audience demand for Vinland Saga (ヴィンランド・サガ) is 47% of the demand in its country of origin, Japan. Click through to another market to discover how well Vinland Saga (ヴィンランド・サガ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Vinland Saga (ヴィンランド・サガ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vinland Saga (ヴィンランド・サガ), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Vinland Saga (ヴィンランド・サガ) in the United Kingdom. We provide our partners with far-reaching entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.