The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the television industry, you'll know how important it is to make informed decisions when it comes to content acquisition, distribution, programming, and content financing. Fortunately, the modern television industry has access to demand data - a powerful tool that helps stakeholders to make better decisions about their future content and financial strategies. Here's how demand data for "Vintage Voltage", as analyzed by Parrot Analytics, can help you to make more informed decisions:
1. Content valuation:
Content valuation is an essential part of making informed decisions are becoming increasingly popular in the entertainment industry. Parrot Analytics' content valuation system is based on demand data and can help answer questions such as "How much is my show worth?", "Is my series a truly strategic asset for a streaming platform?", "What is the baseline value of a title?", and "How well is your show performing as an acquisition-driving or churn-reducing title?" By using demand data, you can calculate the ROI that a specific title will bring for any given platform, and also assess a TV series' ability to decrease churn and increase subscriptions.
2. Supply and demand:
One of the essential functions of demand data is that it can help you make more informed decisions about supply and demand. By analyzing Parrot Analytics' "Vintage Voltage" demand data, it's possible to understand which types of content are most in-demand, and therefore offer the most significant opportunity for acquisition or production. Additionally, it can help you to uncover under-monetized titles and find new opportunities.
3. Programming decisions:
If you're an executive responsible for programming decisions, then demand data can be invaluable. For example, you can use it to determine which type(s) of content offer the most opportunity for acquisition, which titles should you buy if you're looking to grow your audience, and which titles to buy if you want to keep your current audience happy. Additionally, analyzing the "Vintage Voltage" demand data, you can make decisions about optimal release strategy and pricing.
4. Competitive benchmarking:
One of the most significant benefits of demand data is the ability to compare your content against other titles available on the market. By comparing the performance of "Vintage Voltage" with other shows, you can gain insight into how well your titles are performing, and how to improve their performance.
5. Subscriber acquisition and retention:
Subscriber acquisition and retention, which are essential to OTT platforms, require the right knowledge and data to make effective decisions. By analyzing demand data for titles like "Vintage Voltage", you can understand which titles will attract new subscribers to your platform and which titles will help you retain your current audience happier.
In conclusion, Parrot Analytics provides valuable demand data for content executives in the television and entertainment industry. Based on demand data for "Vintage Voltage," you can make more informed decisions such as content valuation, supply and demand, programming decisions, competitive benchmarking, and subscriber acquisition and retention. By making use of this data, you'll be able to offer better content that appeals to your target market for sustained growth and profitability.
This is Vintage Voltage's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Vintage Voltage travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular motor trend‘s Vintage Voltage is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for motor trend and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Vintage Voltage, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Automobile Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Vintage Voltage in the United Kingdom. We provide our partners with far-reaching TV series competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.