The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are likely curious about the demand for your content. Using "War Of The Worlds" as an example, we can see how demand data can help make more informed content decisions.
Content Valuation:
One of the most crucial questions is often, "How much is my series worth?" Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title. "War Of The Worlds" has 4.9 times the audience demand of the average show in the United Kingdom over the last 30 days. This high level of demand is good news for the show's valuation.
Distribution:
Understanding which platforms to target is essential. According to the Parrot Pulse, "War Of The Worlds" has outstanding worldwide audience demand across all platforms. It should be noted that global franchises often perform differently in various markets, and this show has a higher demand in Switzerland than anywhere else.
Programming:
It is important to consider the show's longevity. The good news here is that "War Of The Worlds" has maintained good audience demand over time. Consider the show's travelability, which quantifies international demand relative to the home market. For this show, it is "okay," meaning that while the show may perform well internationally, it may not resonate as well in other markets as it does in France. Additionally, its momentum is excellent, suggesting a pace of growth is sustained and strong.
Acquisition:
By examining audience demand in different markets, we can determine which shows would resonate most globally. "War Of The Worlds" has good demand across various markets like Bulgaria, China, Spain, France, and the United States. This type of analysis allows you to determine if a show has broader appeal and decide which shows to acquire.
Marketing and Promotion:
Finally, while the show has had a good month, it peaked in its overall performance in the last 30 days, indicating an uptick in popularity. Using this data for pre-release marketing and distribution strategy can help you best position your content for success.
In conclusion, demand data is critical in facilitating strategic content decisions. From content valuation to distribution and programming, to acquisition and marketing, demand data provides insight into audience behavior and preferences that can help make more informed content decisions. The insights gleaned from demand data can help TV executives to make better decisions about which shows to produce, acquire, and promote.
War Of The Worlds's travelability to the United Kingdom in the last 30 days is 115%, which means that the audience demand for War Of The Worlds is 115% of the demand in its country of origin, France. Click through to another market to discover how well War Of The Worlds travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s War Of The Worlds is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for War Of The Worlds, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for War Of The Worlds in the United Kingdom. We provide our partners with essential OTT analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.