The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working on a streaming platform or TV network, content valuation is crucial to making informed decisions about your programming. This is where demand data comes in handy. Parrot Analytics' demand data can enable you to make data-driven decisions that improve your content acquisition, distribution, and programming decisions.
Let's examine the example of "Watership Down (1999)" in the UK during December 2023. With demand data, we can see that the show has 2.1 times the audience demand of the average show in the UK over the last 30 days, and the demand has been increasing recently. This indicates that the show is popular among audiences in the given region and can help you decide whether it's worth acquiring or distributing the show on your platform/network.
Demand data also reveals a show's performance in terms of market share. For instance, the show is doing well in the family genre, ranking in the 92.2th percentile during December, which means it has higher demand than 92.2% of all family titles in the UK. You can use this information to decide which genres to focus on or which shows to acquire for your platform/network.
Additionally, analyzing audience demand for "Watership Down (1999)" in different markets can help inform distribution decisions. Although the show's worldwide demand across all platforms is okay, it has great demand in the UK and performs better than the average TV show in every market where it's in demand.
The show's momentum and longevity are okay, which means it's growing, but its ability to maintain an audience over time is poor. Nonetheless, if you're looking to acquire or distribute the show, you'll be able to justify the investment as it's popular among audiences and has the potential to retain customers or attract new subscribers.
By understanding demand data, you can also predict a show's potential future value. For example, examining the show's rolling year basis vs. the last 30 days can provide insight into whether it's gaining or losing popularity among viewers, which can help you make informed decisions about renewals, cancellation, or marketing campaigns.
Finally, demand data can be useful in determining whether a show has spin-off potential or franchise value. Based on the analysis of "Watership Down (1999)," its franchise value is poor. Nonetheless, examining other shows with similar audience demographics can uncover potential opportunities for spin-offs or franchises that could help increase ROI.
Overall, Parrot Analytics' demand data enables you to answer critical questions such as how much a series is worth, its likelihood of driving subscriptions and mitigating churn, and which shows perform best in certain markets. As an entertainment executive, understanding these insights can help inform better programming, acquisition, and distribution decisions that could amplify the long-term value of your platform/network's content.
This is Watership Down (1999)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Watership Down (1999) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Watership Down (1999) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Watership Down (1999), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for Watership Down (1999) in the United Kingdom. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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