The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is becoming increasingly important in helping entertainment executives make informed decisions about content, acquisition, distribution, and programming. By examining the demand data for "We Hunt Together" for the month of February 2024 in the United Kingdom, we can demonstrate how valuable demand data is in informing decisions.
Firstly, content valuation can be determined using demand data. Demand data can answer questions such as how much a series is worth, the value of a content library to a platform over time, and the baseline value of a title. For "We Hunt Together," the demand is 2.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show has a good level of demand, and only 8.6% of all TV shows have this level of demand. However, it is important to note that demand for the show has been decreasing recently.
Demand data can also inform decisions about audience retention and acquisition. By analyzing what other shows fans of "We Hunt Together" are also interested in, executives can make decisions about what content to acquire or produce, and how to market and optimize their content for success. For "We Hunt Together," fans are also interested in shows such as "The Boys" and "Superman & Lois," indicating that these types of shows may appeal to a similar audience.
Additionally, demand data informs strategic decisions about release strategy, pricing, and marketing campaigns. By analyzing when demand for the show has spiked or decreased, executives can determine the best time to release the show, who to target the show towards, and how to optimize their marketing campaign ahead of a premiere.
Finally, demand data can help executives make decisions about distribution, and which platforms to target for distribution of their content. By examining where in the world a show is in-demand, executives can better understand which markets to focus on and allocate resources to.
In conclusion, demand data is a valuable tool for entertainment executives to make informed decisions about creating, acquiring, distributing, and programming content. By analyzing the demand data for "We Hunt Together" in the United Kingdom for the month of February 2024, we can see how executives can use demand data to make more informed decisions about their business.
This is We Hunt Together's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well We Hunt Together travels internationally.
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Acquire the best shows from partners such as Alibi to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. We Hunt Together), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Alibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for We Hunt Together, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 3:42 a.m. PST using global tv demand data from Parrot Analytics for We Hunt Together in the United Kingdom. We provide our partners with comprehensive television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.