The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand analysis can help you make more informed content decisions, acquisition decisions, or programming decisions, and enable you to unravel the value of the content on any streaming service.
For instance, demand data can be used to value an individual series or an entire content library for a platform over time. Using demand data, content valuation systems such as Parrot Analytics can reveal the dollar value contribution of any title and assess a TV series' ability to drive subscriptions and mitigate churn. In the case of "White Collar," its demand in the UK shows that it has 4.0 times the audience demand of the average show, indicating good demand. Parrot Analytics' content valuation system can determine how much "White Collar" is worth, and the baseline value of the show. By quantifying the platform-specific marginal revenue contribution, we can calculate the return on investment for a specific platform and assess the title's ability to drive engagement across the platform.
Using the top 10 global markets where "White Collar" is most in-demand, you can identify the popularity of the show, and where to target its distribution. For example, "White Collar" outperforms the demand of the average TV show in each of its top 10 global markets. By identifying these markets such as the United States and China with outstanding demand. The value of the show is underscored by its global performance, which speaks to its longevity. This measurement can also provide further insights concerning its popularity among audiences and the opportunity for monetization through spinoffs or franchises.
Whether you are considering what type(s) of content have the opportunity to acquire or produce, attract new subscribers to your platform, or retain existing audiences, you can use demand analysis of a particular title or its genre. In "White Collar's" case, other shows similar its fans also like are "The Mentalist," "Homeland," and "Law & Order: Special Victims Unit." The taste clusters of the show's fans not only tell you what shows they like but also what genres are resonating with its audiences.
Finally, demand can help you assess what is the best release strategy and pricing for your content, whether your content is under-monetized, or whether you should buy or produce the content to support global SVOD expansion. Additionally, you can use data on the performance of a show over time to determine the best marketing campaign ahead of the premiere of a new season or show.
In conclusion, using demand data through Parrot Analytics' content valuation system promotes better awareness of audience demand for content, enables better strategic decisions for content acquisition, advertising, and programming, and helps monetize content.
White Collar's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for White Collar is 40% of the demand in its country of origin, United States. Click through to another market to discover how well White Collar travels internationally.
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Acquire the best shows from partners such as usa network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. White Collar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s White Collar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for White Collar, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 4:24 a.m. PST using global television demand metrics from Parrot Analytics for White Collar in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.