The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide meaningful insights to make informed decisions related to content acquisition, programming, and distribution. Parrot Analytics' demand data helps in content valuation through its demand-based economic valuation system that estimates the total value of a title on any streaming platform in any region. We can use the example of "Will" to illustrate the role demand data plays in informing content decisions.
One of the initial questions that an entertainment executive may ask is how much a series is worth. By utilizing demand data, we can evaluate the dollar value contribution of any title to a platform in any region. The demand data for "Will" in the UK shows that it has a demand that is 11.2 times the average show, indicating a highly outstanding demand. Based on this, an executive can determine the value of the series and analyze what kind of investment in it would represent a fair deal.
Demand data can also provide insights related to content valuation globally, including understanding the most popular markets for a given title. For instance, "Will" has higher demand in its original country of origin, the United States, than in the UK, with an outstanding demand of 13.8x. By analyzing the global performance of a title, executives can determine the global demand of the title and make informed decisions regarding its distribution. In the case of "Will," with high demand across all regarding territories, executives can explore the possibility of distributing the series in different regions and measure its potential success.
Another critical aspect of using demand data is to identify a title's ability to drive subscriptions and minimize churn for a platform. High demand is an indicator of a title’s ability to attract and retain viewers and subscribers, and "Will" has demonstrated outstanding audience demand over time. As an executive, one can use the demand data to decide which titles to buy to keep their current audience happy, as well as determining which titles to acquire to grow their audiences.
Additionally, demand data can also inform scalable concept testing or answer questions related to supply and demand. Shows like "Jeopardy!," "Forged In Fire," and "The Late Show With Stephen Colbert" have audiences that also like "Will," which can signal commonalities among the preferences and provide an insight on how to diversify the content offered on the platform. Moreover, demand data can also answer questions related to platform and network fit, such as which platforms should they target for distribution of a title. This information can be used to optimize content distribution and marketing strategies.
To sum up, entertainment executives can leverage demand data to make informed decisions related to content acquisition, programming, and distribution. Demand data is fundamental in content valuation, identifying global audience preferences, as well as identifying a title's ability to drive subscriptions and minimize churn. By utilizing the example of "Will," entertainment executives can see the significance of utilizing demand data and how it informs decisions related to the TV industry.
Will's travelability to the United Kingdom in the last 30 days is 47%, which means that the audience demand for Will is 47% of the demand in its country of origin, United States. Click through to another market to discover how well Will travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Will is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Will also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Will in the United Kingdom. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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