The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage the power of audience demand data to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data provides an economic valuation system that can help in content valuation. The demand data for "Will Trent" in the United Kingdom, for example, shows that the show has a high clearance rate and a significant level of audience demand in this region. Using this information, you can make informed decisions about acquiring or licensing the show for your platform.
You can also use demand data to determine how much to spend on content and quantify a specific title's contribution to your platform's revenue. Parrot Analytics' content valuation system reveals the dollar value contribution of any title to any platform in any region, aiding in informed content valuation. Additionally, you can use the demand data to assess the ability of a TV series to drive subscriptions and mitigate churn.
Furthermore, you can use demand data to map local whitespace and determine the most popular genres in your local market, helping with decisions concerning supply and demand. It can also inform your pre-release marketing campaigns, helping you to optimize the campaign ahead of the show's release and better predict how the show will perform.
The audience demands for "Will Trent" can also provide insight into the show's potential reach, as well as its momentum, reach, and likelihood of longevity. For example, "Will Trent" has an outstanding global audience demand and meets the demand of the average TV show in the top 10 global markets where the show is most in-demand. This indicates that the show has the potential to appeal to a wide group of people and increase your platform's reach.
Finally, the demand data for "Will Trent" can inform strategic decisions such as selecting IP to develop into a franchise or creating spin-offs, as well as decisions related to exclusive distribution deals.
In conclusion, as an entertainment executive, you can leverage Parrot Analytics' demand data to make informed decisions on content valuation, acquisition, and programming. The demand data for "Will Trent" provides valuable insights that can help you make objective decisions to maximize your platform's success.
Will Trent's travelability to the United Kingdom in the last 30 days is 77%, which means that the audience demand for Will Trent is 77% of the demand in its country of origin, United States. Click through to another market to discover how well Will Trent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Will Trent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will Trent, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Will Trent in the United Kingdom. We provide our partners with far-reaching television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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