The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a TV network, SVOD platform, or content distributor, you can use demand data, like the data for "Wolfblood" in the United Kingdom in December 2023, to make more informed content decisions. Demand data allows you to understand which shows are currently popular in a given market and around the world, as well as how a show's popularity changes over time.
One way you can use demand data is for content valuation. You can determine how much to spend on content by using a system based on demand data, like Parrot Analytics' content valuation system. This system reveals the dollar value contribution of any title, to any platform, in any region. You can use it to assess how much a show is worth, how it is performing as an acquisition-driving or churn-reducing title, and its ability to drive subscriptions or mitigate churn.
Additionally, comparing a show's yearly performance to its performance over the last 30 days can provide valuable insights into its popularity. For "Wolfblood," demand data shows that its popularity has increased in the last 30 days, with demand peaking at 6.7 times the average over the last year.
You can also use demand data to understand a show's performance in different markets around the world. For example, "Wolfblood" outperformed the demand of the average TV show in each of its top 10 global markets, including the UK, where it achieved good audience demand.
You can also use demand data to inform decisions around supply and demand. Demand data highlights which types of content exhibit an opportunity to acquire or produce, as well as the most popular genres in a given market, allowing you to invest in content that resonates most with your audience.
Ultimately, demand data provides insights into a show's audience reception over time, which can help you make more informed decisions around acquisition, distribution, programming, and other content-related decisions. By leveraging demand data for shows like "Wolfblood," you can stay on top of current market trends and make strategic decisions that are aligned with audience demand.
This is Wolfblood's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wolfblood travels internationally.
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Acquire the best shows from partners such as CBBC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wolfblood), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBBC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBBC‘s Wolfblood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wolfblood, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Wolfblood in the United Kingdom. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.