The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing demand data can help one gain knowledge of audience preferences in local or global markets. In the case of "Wynonna Earp," data reveals that the audience demand for the TV series is outstanding. Using these insights, executives can make more informed decisions on content valuation, acquisition, distribution, and programming.
Content valuation is one area where demand data can add significant value to a TV executive's strategic decision-making process. Using Parrot Analytics' content valuation system, you can leverage the global content demand and supply data to determine a baseline value for the title. Notably, the system reveals the dollar value contribution of any title to any platform in any region. In the context of "Wynonna Earp," the data shows that the show has a considerable demand-driven value that guarantees a high ROI for any platform that acquires the series in the United Kingdom and other countries in which it has high demand.
One of the questions that demand data can answer is how effective a TV show's marketing campaign has been. For "Wynonna Earp," analyzing the audience demand over the last 30 days allows you to quantify the momentum of the marketing campaign, the pace of growth of the show. It shows that although its peak demand last year was 12.7 times the average over the course of the entire year, it has increased to 12.3 times the average in the last 30 days, signifying a continuing upward trajectory in performance.
In terms of distribution decisions, executives can assess the TV series' franchise potential as spin-offs and franchise development can represent additional revenue streams. For "Wynonna Earp," data shows that it has good franchisability, indicating its potential to generate additional revenue streams through spin-offs or franchise development.
Demand data can also reveal the show's travelability, that is, its international demand relative to its home market. For "Wynonna Earp," it performs good in terms of international demand and travelability. Therefore, the show has the potential to reach a broad audience due to its cross-cultural appeal, especially in countries with similar genres as the UK, such as the US, France, Israel, and Bulgaria.
Additionally, analyzing the demand data for "Wynonna Earp" can help executives identify potential audiences and when demand spikes. Knowing this, execs can adjust marketing campaigns and release strategies accordingly. For instance, from the data, it is clear that demand for the show spiked in the UK mid-March last year, allowing executives to pinpoint the best time for a release or marketing campaigns.
Ultimately, demand data provides valuable insights when making decisions on content acquisition, distribution, programming, or valuation. As a TV executive, using demand data can enhance decision-making to guarantee high ROI, avoid subscribers churn, and capitalize on the show's strengths and fan base.
Wynonna Earp's travelability to the United Kingdom in the last 30 days is 116%, which means that the audience demand for Wynonna Earp is 116% of the demand in its country of origin, Canada. Click through to another market to discover how well Wynonna Earp travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV Sci-Fi Channel‘s Wynonna Earp is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV Sci-Fi Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wynonna Earp, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Wynonna Earp in the United Kingdom. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.