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What is Demand? Why Demand? Industry Products Insights
TV ratings for X-men in the United Kingdom. FOX TV series

X-men

Original TV Network:
FOX
Genre:
Children
Release type:
Network
IMDB Rating:
8.5

A team of mutant superheroes fight for justice and human acceptance in the Marvel Comics universe.

How well is this TV series doing in the United Kingdom?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Realizing the Power of Demand Data: How X-men in February 2024 in the UK Demonstrates the Importance of Data-Driven Decision Making for Entertainment Executives

Parrot Analytics Insights - February 2024

As an executive in the entertainment industry, you have the challenging task of creating, acquiring, distributing or programming content that not only captures the audience's attention but also generates profit. In today's highly competitive and constantly evolving entertainment landscape, it is crucial to leverage data to make more informed decisions. Parrot Analytics provides demand data that can be used for content valuation to help make more informed content-related decisions. The recent demand data for "X-men" in February 2024 in the United Kingdom demonstrates how demand data can be applied:

1. Content Valuation: Entertainment executives can use demand data to assess a series' economic value, basing their decision-making on global content demand. As "X-men" has good demand (2.2 times the audience demand of the average show in the United Kingdom), it is a favorable piece of content to develop, acquire or distribute. Additionally, executives can determine how much to spend on content by examining the dollar value contribution of any title to any platform in any location. As a result, demand-related decisions can be used to guide valuation and decision-making processes.

2. Targeting audiences: Entertainment executives can use demand data to provide insights into the most popular genres in local markets and find out what type of content will appeal to their target audience. By using demand data, executives can efficiently target their audience and, in turn, increase engagement and profitability. Through audience demand reports, executives can assess the types of content that are in high demand and invest accordingly in their content acquisition strategy.

3. Comparing performances and identifying trends: Executives can use demand data to track the performance of various titles and identify trends over time. Through examining demand data over extended periods, executives can identify whether or not a show is continuing to captivate audiences. Over the last 30 days, "X-men" has shown signs of increased popularity, with demand averaging at 2.2 times the title average.

4. Informing marketing campaigns: OTT platforms or SVOD platforms can leverage demand data to inform their marketing campaigns. For example, "X-men" experienced a significant uptick in demand in the United Kingdom in mid-February 2024, indicating that OTT or SVOD platforms should have run or developed marketing campaigns at that time to reach a broader audience and continue to grow the show's popularity.

5. Location-specific decision making support: Entertainment executives can use demand data to assess a show's in-demand local regions. Using this information, investment strategies can be modified, expanding the reach of "X-men" to other geographical areas that have relatively lower demand but exhibit untapped potential.

In conclusion, demand data is a powerful tool that should be used to inform decision-making processes for content acquisition, programming, distribution and valuation. Using "X-men" as an example, OTT platforms and TV production companies can leverage demand data to help optimize their business strategy. They can use this data to understand how well audiences respond to a certain genre or style of content, to identify trends and seasonality in audiences, to track engagement and profitability over time, and to identify new areas of growth and expansion. Ultimately, demand data proves to be a driving force behind the success and sustainability of the entertainment industry as a whole.

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How fast is demand for X-men growing?

Last 30 days
-9.4% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for X-men to the preceding 30 days: Demand has decreased by -9.4%

Children performance

Last 30 days
87.8% Percentile rank
X-men ranks at the 87.8th percentile in the Children genre. This means X-men has higher demand than 87.8% of all Children titles in the United Kingdom
Title position in Children
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
29% Travelability to the United Kingdom

X-men's travelability to the United Kingdom in the last 30 days is 29%, which means that the audience demand for X-men is 29% of the demand in its country of origin, United States. Click through to another market to discover how well X-men travels internationally.

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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as X-men.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as X-men from partners like FOX.

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Fuse art with science for the next global hit

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Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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Are you seeking distribution for X-men? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as X-men. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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Acquire the best shows from partners such as FOX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. X-men), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Discover more insights

Over the last 7 days, people who watch X-men also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for X-men, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.

This page has been enhanced on March 28, 2024, 3:35 a.m. PST using global tv demand datasets from Parrot Analytics for X-men in the United Kingdom. We provide our partners with comprehensive TV expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.