The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are a number of ways you can use demand data to make more informed content decisions. For example, content valuation uses demand data to help you determine how much to spend on content. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By using this data to calculate the ROI a specific title will bring for any given platform, you can assess a TV series' ability to drive subscriptions and mitigate churn.
Looking at the specific case of "Yonderland" in March 2024 in the United Kingdom, we can see some interesting insights. While the demand for the show is good, ranking at 2.3 times the audience demand of the average show in the United Kingdom over the last 30 days, we can also see that demand for this show has been decreasing recently. Additionally, the show dropped by 709 spots in its rank during March in the United Kingdom. However, "Yonderland" ranks at the 92.3th percentile in the comedy genre during March, indicating higher demand than 92.3% of all comedy titles in the United Kingdom.
Using demand data on the top 10 global markets where "Yonderland" is most in-demand over the last 30 days, we can see how the show is performing globally. "Yonderland" outperforms the demand of the average TV show in each of these markets. The United Kingdom is "Yonderland"'s number one market globally, achieving good audience demand of 0.9x. Ranked second is Canada where demand is okay. In other markets like Sweden, Germany, Australia, France, United States, Netherlands, and Russia, demand is okay.
Demand data can also be used to help make programming decisions. By examining the show's momentum, you can determine the effectiveness of your marketing campaign around a show, how it compares against other shows, and whether it is part of the cultural zeitgeist. The momentum for "Yonderland" in the Parrot Pulse report is okay, indicating that it is showing some growth, but the pace may not be significant.
Finally, demand data also powers franchise analytics. This includes spin-off potential, merchandising potential, and the ability to be expanded into other forms of media. The franchisability for "Yonderland" is poor, indicating that there may be little potential to monetize the IP through spin-offs or franchises.
In conclusion, as a TV executive, demand data can be used to make more informed content decisions, acquisition and distribution decisions, and programming decisions. In the specific case of "Yonderland", demand data has shown insights into the show's demand, rankings, momentum, travelability, reach and franchisability, and can inform future decisions regarding the show's performance and potential.
This is Yonderland's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Yonderland travels internationally.
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Acquire the best shows from partners such as Sky 1 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Yonderland), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky 1 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Sky 1‘s Yonderland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yonderland, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Yonderland in the United Kingdom. We provide our partners with extensive OTT competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.