The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have to rely on solid data to make informed decisions about what TV shows to acquire, produce, distribute and promote. Using demand data, including the metrics provided for "Your Home Made Perfect", can help you make smarter strategic decisions.
One major benefit of using demand data that is revealed by the example of "Your Home Made Perfect" is better content valuation. Knowing how popular a TV show is among audiences in its home market and around the world can help you understand its worth to your platform and predict the potential ROI. Furthermore, understanding the genres and types of shows that audiences are interested in can help you cherry-pick those TV shows with the highest global demand, both from existing libraries and in future production or acquisition.
Another benefit of demand data is that it gives you insights not just about the TV shows themselves, but also about audience behavior and preferences. In the specific case of "Your Home Made Perfect", the fact that fans of the show also like other shows such as "Ted Lasso" or "The Repair Shop" in the United Kingdom market can give you additional ideas about what shows you might consider acquiring for your platform. Furthermore, knowing how the audience engagement of the show has varied over time can aid decisions about promotion, scheduling, or even budgeting.
Other questions which demand data enables you to answer include how much a show is worth on a particular platform, how content can be optimized for more global travelability, how content can be monetized through spin-offs, franchises, or licensing deals, and how marketing campaigns can be tailored for the best results. Understanding how much global appeal a title has, both in comparison with other titles in the same genre and at different price points, can also inform efforts to allocate future content investment, as well as to optimize release strategy and pricing.
Despite the overwhelming potential of demand data, it's worth remembering that there is no simple one-size-fits-all solution to making smart content decisions. It's critical that TV executives apply a rigorous and strategic approach, using demand data as just one part of the puzzle when making decisions. Nonetheless, by using insights from demand data alongside other strategic data points, including financials, programming schedules, genre analysis, and consumer research, TV executives can significantly improve their prospects of commercial success for content investments.
This is Your Home Made Perfect's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Your Home Made Perfect travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Your Home Made Perfect), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Your Home Made Perfect is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Your Home Made Perfect, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Your Home Made Perfect in the United Kingdom. We provide our partners with deep subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.