The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are keen to make informed and data-driven decisions for your platform and content. Demand data offers significant insights that can help you make such decisions, and the case of "101 Dalmatian Street" gives us an opportunity to explore how.
Firstly, by measuring audience demand, you can gauge how much a series is worth, the value it brings to your platform, and the precise contribution of any title. Using Parrot Analytics content valuation system, you can estimate the ROI that a specific title will bring to your platform and assess its ability to increase engagement and prevent subscriber churn. Demand data also informs optimal pricing and release strategy for your content.
You can also use demand data to identify the most popular genres in your market and the type of content that exhibits potential for acquiring or production. Such insights can inform which titles you should acquire or produce to grow your audience.
In the case of "101 Dalmatian Street," you can leverage demand data to monitor the show's performance. Despite a recent decrease in its demand in the US, it still has demand that is three to four times higher than the average title, and it ranks at the 88.7th percentile in the comedy genre. The show's highest audience demand was in late February 2024, indicating a positive trend.
By mapping the top 10 global markets where "101 Dalmatian Street" is most in-demand over the last 30 days, you can determine where the show has the most significant audience demand and outperforms the demand of the average TV show in each of these markets. This data can be used to make informed decisions about international distribution deals.
Demand data can also be used to identify the most common show preferences of "101 Dalmatian Street" fans. In this case, other shows that fans of "101 Dalmatian Street" like are "Impractical Jokers", "Invasion", and "CSI: NY." You can use this information to make programming decisions.
Demand data also helps to assess viewership longevity and momentum, and determine if a show has spin-off potential. From this analysis, "101 Dalmatian Street" has okay performance in all dimensions, except for franchisability and reach.
By using demand data, entertainment executives can make more informed content decisions that can contribute to growth and profitability while providing valuable insights into audience preferences.
101 Dalmatian Street's travelability to the United States in the last 30 days is 136%, which means that the audience demand for 101 Dalmatian Street is 136% of the demand in its country of origin, Canada. Click through to another market to discover how well 101 Dalmatian Street travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 101 Dalmatian Street), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s 101 Dalmatian Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 101 Dalmatian Street, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 7:13 a.m. PST using global television demand metrics from Parrot Analytics for 101 Dalmatian Street in the United States. We provide our partners with essential media industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.