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TV ratings for 12 Monkeys in the United States. syfy TV series

12 Monkeys

Original TV Network:
syfy
Genre:
Drama
Release type:
Network
IMDB Rating:
7.7

Follows the journey of a time traveler from the post-apocalyptic future who appears in present day on a mission to locate and eradicate the source of a deadly plague that will nearly destroy the human race.

How well is this TV series doing in the United States?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand: How Global Content Demand Data Can Help Entertainment Executives Make More Informed Decisions

Parrot Analytics Insights - February 2024

As an entertainment executive, using demand data can help you make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. Parrot Analytics' content valuation system, which is powered by global content demand and supply, is an economic valuation system that allows you to calculate the dollar value contribution of any title, to any platform, in any region.

For example, taking the TV series "12 Monkeys" as a case study, we can see that the show has been consistently performing well in the United States over the last 30 days, with 7.9 times the audience demand of the average show. This data can be used to explore the value of the show for any platform considering acquiring or distributing it, as well as to value similar shows in the same drama genre.

In addition, examining the top 10 global markets where "12 Monkeys" is most in-demand over the last 30 days, we see that the United States is the show's number one market globally, followed by China. Furthermore, the global audience demand across all platforms for this show is good, and its longevity, momentum, franchisability, and reach are all outstanding or good, according to the Parrot Pulse.

This demand data can be used to answer questions like what types of content exhibit opportunities to acquire or produce, which shows are doing well in specific markets, which shows should be acquired to increase engagement and retain customers, which shows can rely on sustained demand and require less marketing spend, and which shows have the potential to become franchises or have spinoff potential.

In terms of programming and release strategy, the demand data for "12 Monkeys" can inform decisions around the best release strategy for the show as well as optimal pricing. Furthermore, content distributors and platforms looking to retain their current audience or acquire new subscribers can use the data to determine which titles they should buy.

Finally, demand data can also power affinity analysis, taste cluster analysis, and inform pre-release marketing decisions. For example, looking at the metadata surrounding "12 Monkeys," we find that it aired from 2015 to 2018 and had 47 episodes over 4 seasons. This information can be used to inform pre-release marketing campaigns ahead of a new season or to determine the viability of acquiring the entire series.

In conclusion, demand data is a vital tool for entertainment executives looking to make more informed decisions around content valuation, acquisition, distribution, and programming. Parrot Analytics' content valuation system and Parrot Pulse enable content creators, studios, and distribution platforms to make strategic decisions that have high impact and greater certainty.

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More news about 12 Monkeys:

How fast is demand for 12 Monkeys growing?

Last 30 days
-20.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United States for 12 Monkeys to the preceding 30 days: Demand has decreased by -20.9%

Drama performance

Last 30 days
95.4% Percentile rank
12 Monkeys ranks at the 95.4th percentile in the Drama genre. This means 12 Monkeys has higher demand than 95.4% of all Drama titles in the United States
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
100% Home market travelability

This is 12 Monkeys's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 12 Monkeys travels internationally.

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Acquire the best shows from partners such as syfy to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 12 Monkeys), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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How popular is 12 Monkeys around the world?

Our TV audience measurement dataset is truly global. Discover how popular syfy‘s 12 Monkeys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch 12 Monkeys also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 12 Monkeys, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.

This page has been changed on March 29, 2024, 3:33 a.m. PST using television demand data from Parrot Analytics for 12 Monkeys in the United States. We provide our partners with essential media industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.