The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can utilize demand data to make informed decisions about content, acquisiton, distribution, and programming. The demand data for "2 Broke Girls" in the month of March 2024 in the United States can provide insights to help you with your decision-making process.
Content valuation uses demand data to determine a show's worth relative to other shows in-market or globally. Demand data can help quantify a show's baseline value and estimate cannibalization of audiences if a title is available on multiple services. In addition, you can assess the value of exclusivity for a title.
Demand data enables content valuation, allowing TV executives to identify their most popular content to maximize its value. With demand for "2 Broke Girls" 11.5 times higher than the average TV show in the United States, and in the 96.8th percentile in the comedy genre, TV executives can view the show as a strategic asset for their streaming platform or linear network. Additionally, by examining the top 10 global markets where "2 Broke Girls" is most in-demand, TV executives can identify new opportunity markets for content distribution.
Demand data can also provide insight into viewer's preference, allowing TV executives to tailor content better. By analyzing data on shows that fans of "2 Broke Girls" enjoy, such as "Black-ish," "The Big Bang Theory," and "Friends," you can generate scalable concept testing and marketing campaign that would appeal to similar audiences.
Demand data can also inform acquisition and distribution decisions based on supply and demand. By using demand data to consider the type(s) of content with opportunity for acquisition or production, the likelihood increases of rolling out content that will resonate with viewers. Additionally, with data on "2 Broke Girls" global performance and reach, TV executives can evaluate which platforms to target for content distribution.
Finally, demand data can help TV executives make programming decisions. You can determine the best release strategy for content and optimize your marketing campaign ahead of premiere, and assess the ability of a TV series to drive subscriptions and mitigate churn. By using data on the momentum of a show's growth and its longevity over time, you can decide which content to acquire or produce to increase engagement and retain or attract audiences.
In conclusion, utilizing demand data enables TV executives to make more informed content, acquisition, distribution, and programming decisions that maximize potential returns on investment. By using data on "2 Broke Girls" in the month of March 2024, we demonstrated how demand is an independent measure of a show's global performance that can help inform decision making across various dimensions.
This is 2 Broke Girls's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 2 Broke Girls travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 2 Broke Girls, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for 2 Broke Girls in the United States. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.