The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, content valuation is essential, and demand data can play a significant role in that process. For instance, here's how you can use demand data to inform your content decisions:
1. Content Valuation: Determining how much a title is worth and how it affects your platform is crucial in making effective content decisions. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region.
2. Travelability: By analyzing the demand for "24" in different regions, we can see its travelability. Travelability quantifies a show's international demand relative to its home territory. With China being "24's" number one global market and its outstanding audience demand of 9.5 times ahead of the platform average, there might be significant opportunities to expand and distribute "24" to Chinese OTT or SVOD platforms.
3. Longevity: Examining the historical data on the show's audience demand can help executives predict how well it will do in the future. Longevity measures audience demand over a particular period and how well it's maintained over time. For "24," its longevity is exceptional.
4. Momentum: Momentum measures the pace of a show's demand growth over time. "24's" momentum is good, indicating that the show is steadily gaining popularity and sustained audience demand.
5. Reach: Reach refers to the number of people expressing demand for a show. For "24," the show's reach is outstanding, meaning that it appeals to a broad audience and could attract new subscribers to any platform it's on.
Combining these metrics gives a clear picture of the performance of "24." The show's demand is exceptional, and it is doing well in most regions where it is available. The recent demand for the show has increased in the United States by 24.6%, indicating that the show's demand is growing. Furthermore, the show's franchisability and reach are good and outstanding, respectively. Given its ongoing popularity, it is safe to assume that "24" would be a valuable acquisition for any platform seeking to retain and attract subscribers interested in this drama genre.
Finally, examining the metadata for the show reveals that it aired from November 2001 to July 2014, with 204 episodes spanning nine seasons. This information, combined with the demand data analysis, provides an excellent basis for an entertainment executive to make informed decisions. Any executive looking to acquire, distribute or co-produce a show similar to "24" can use this information to guide their decision-making process.
This is 24's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 24 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s 24 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for 24 in the United States. We provide our partners with essential OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.