The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data obtained from Parrot Analytics on the TV series "24 Horas (Chile)" can provide significant insights to entertainment executives and inform their content, acquisition, and distribution decisions. Firstly, the show's demand data can be used to determine how much it is worth and its dollar value contribution to a platform in any region. With demand for "24 Horas (Chile)" surpassing the average show by 3.0 times in the United States over the last 30 days, it has a good demand value, and its value to any platform can be confidently estimated using Parrot Analytics' content valuation system.
Secondly, demand data can inform decisions about supply and demand, such as deciding which types of content show opportunities to acquire or produce. Additionally, demand data is crucial in helping to maximize content investments and determine the best release strategy. For instance, if executives observe a spike in the audience demand on a particular date, they can attribute it to audience behavior and tailor release strategies for future content to accommodate such behavior.
Thirdly, entertainment executives can leverage demand data to optimize their marketing campaigns ahead of premiere and remain competitive benchmarking. Besides helping with decisions concerning supply and demand, demand data is informative on acquisitions and programming decisions, helping executives decide on which programs to purchase, develop, or produce. For instance, if other TV shows' fans also like "24 Horas (Chile)," entertainment executives can develop optimized marketing campaigns targeting fans of such programs, increasing the program's traction within an already established audience.
Fourthly, by examining the top 10 global markets where "24 Horas (Chile)" is most in-demand over the last 30 days, executives can identify regions where the show has higher demand and commit to acquiring other high-performing shows for local markets. Executives can also target the platforms that are likely to stream the content, determine the value of exclusivity and estimate the cannibalization of audiences if the title is available on multiple services.
Finally, analyzing the show's Parrot Pulse can provide insight into the show's global performance across six dimensions, including travelability, momentum, and franchisability. For example, seeing a show's longevity ratings are outstanding or okay can help executives determine if a show is worth committing to in the long run, requiring less marketing spend and drawing in more viewers over time.
In conclusion, demand data provides valuable, informed insights for entertainment executives to determine the most popular TV show genres in their local market, target platforms for distribution, and acquire or program TV shows that resonate with their audience. With Parrot Analytics' content valuation system, executives can efficiently and effectively determine the value of content on any streaming service and make better-informed decisions.
24 Horas (Chile)'s travelability to the United States in the last 30 days is 9%, which means that the audience demand for 24 Horas (Chile) is 9% of the demand in its country of origin, Chile. Click through to another market to discover how well 24 Horas (Chile) travels internationally.
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Acquire the best shows from partners such as TVN Chile to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 24 Horas (Chile)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TVN Chile‘s 24 Horas (Chile) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVN Chile and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 24 Horas (Chile), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for 24 Horas (Chile) in the United States. We provide our partners with comprehensive television industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.