The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you're involved in several aspects of content decision-making, acquisition, distribution, and programming, all of which require a firm appreciation of your target audience's demands. Demands that can be measured and quantified using Parrot Analytics' proprietary demand measurement toolset, which provides access to critical information needed to playback asset allocation decisions. You can use demand data to optimize your content strategy and leverage it to uncover revenue-generating opportunities in various markets.
A key way in which demand data can help is by informing content valuation, which is critical in guiding decisions on how much to spend on a particular asset. Take, for instance, '3Below,' whose demand, as of March 2024, is valued 3.1 times higher than the average show in the United States. As such, its value compared to other shows can be quantified. Parrot Analytics' content valuation system uses demand data to uncover the dollar value contribution of any title to a specific platform in any region, allowing you to make informed content decisions that aid asset allocation and secure a maximum return on investment.
Demand data can also help you answer questions such as what content is most popular globally and what type(s) of content exhibit an opportunity to acquire or produce. To illustrate, the Parrot Pulse report on '3Below' reveals that the show's demand is good worldwide. Its momentum, measured as the pace of growth, is also progressing positively globally, with travelability being the only critical weak point, which measures a show's international demand relative to its home market. Furthermore, '3Below's' top ten global markets have demand exceeding the average TV show in those markets by a factor of 1.4x in the United States, an indication that the show has tailored its content well to those markets, making it an ideal target for acquisition decision-making in those specific areas.
Demand data can also help optimize your content release strategy and pricing by revealing specific windows in which you can release content, considering that '3Below' saw a spike in demand towards the end of March 2024 in the United States. However, it also suggests that you consider other factors such as longevity, travelability, franchisability, and reach to wrap in a resentful release strategy that optimizes your audience's experience.
Ultimately, demand data plays a significant role in helping entertainment executives like you make informed decisions regarding content acquisition, distribution, programming, and valuation. For instance, with the help of demand data, you can make an informed decision on whether a TV show can warrant a spin-off franchise like Wizards: Tales of Arcadia, generate pre-release marketing content, inform competitive benchmarking analysis, help you grow subscriber retention, and provide optimal recommendations, among others. Therefore, we urge you to use it to your advantage in making informed decisions towards successful and impactful content strategy and allocation.
This is 3Below's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 3Below travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s 3Below is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 3Below, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for 3Below in the United States. We provide our partners with valuable TV industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.