The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive at an SVOD platform or a TV production company, you would want to know how demand data can help you make informed programming decisions. In the case of "90 Day Fiancé: Before The 90 Days" for March 2024, demand data can provide valuable insights about audience behavior, which can be used to optimize viewer engagement and drive subscriptions.
Firstly, you can leverage demand data to estimate the value of the show to your platform. Parrot Analytics' content valuation system uses demand data to determine how much a title contributes to a platform's revenues. This system takes into account a wide range of factors, such as the show's popularity in different regions, its impact on retaining subscribers, and its ability to attract new audiences. By analyzing demand data on "90 Day Fiancé: Before The 90 Days", for example, you can determine the possible return on investment of acquiring or producing the show, as well as the extent of its franchisability.
Secondly, the show's popularity in the Romance genre should not be underestimated. Demand data reveals that the show has a good demand-rating among all romance titles in the US. This is crucial for content decisions. SVOD platforms or TV production companies can consider producing more Romance genre shows and getting talent in the genre onboard the project, as it is clear from the fan similarity data provided by Parrot Analytics, that viewers of "90 Day Fiancé: Before The 90 Days" are more likely to watch other romance titles.
Additionally, using demand data, content distribution and acquisition decisions can be made strategically. Executives can quantify the marginal revenue contribution of a particular title to their platform, assess a TV series' ability to drive subscriptions and mitigate churn and map local whitescapes and assess competitive benchmarking for the title. Also, analyzing the show's demand performance in different markets can identify whether the show is performing well overseas, which could pave the way for global distribution deals, and help executives to determine which platforms to target. In this case, analyzing the top 10 global market data provided by Parrot Analytics reveals that the global appeal of the show is high, with good demand ratings globally.
In conclusion, demand data has the power to inform strategic decision-making for entertainment executives in the television ecosystem by quantifying audience behavior metrics, determining content value, and revealing insights to optimize viewer engagement and drive subscriptions. "90 Day Fiancé: Before The 90 Days" performed well during the month of March 2024 in the United States, making it a great case study for showcasing the power of demand data on content performance.
This is 90 Day Fiancé: Before The 90 Days's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 90 Day Fiancé: Before The 90 Days travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day Fiancé: Before The 90 Days), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 90 Day Fiancé: Before The 90 Days, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TLC‘s 90 Day Fiancé: Before The 90 Days is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Fiancé: Before The 90 Days, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for 90 Day Fiancé: Before The 90 Days in the United States. We provide our partners with valuable television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.