The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
It's no secret that the entertainment industry is becoming increasingly reliant on data analytics to make more informed content, acquisition, distribution, and programming decisions. In particular, demand data has become a critical tool for entertainment executives, enabling them to measure audience interest and meet the demands of their subscribers.
Looking at "Aaahh!!! Real Monsters" as an example, we can see how Parrot Analytics' demand data can be used to provide valuable insights into audience interest, platform performance, and content valuation to help executives make more informed decisions.
When it comes to content valuation, Parrot Analytics content valuation system is based on demand data and can help answer questions such as how much a series is worth, how much of a series’ value is being driven by demand for one of its stars, or what is the baseline value of a title. With 6.7 times the audience demand of the average show in the United States and higher demand than 93.7% of all comedy titles in the United States, "Aaahh!!! Real Monsters" has good demand. This data can help content distributors or financing companies to assess the value of the show and determine if investing in this IP would be profitable.
For acquisition or distribution decisions, demand data can reveal the dollar value contribution of any title, to any platform, in any region. By examining the top 10 global markets where "Aaahh!!! Real Monsters" is most in-demand, we can see that the United States is its top-performing market. This data can help executives to determine which markets to target for distribution, which titles to acquire, and whether or not the content would be a good fit for their platform based on audience demand in specific regions.
Furthermore, demand data can help with programming decisions, enabling executives to determine which content should be produced or acquired to support global SVOD expansion. In the case of "Aaahh!!! Real Monsters", its momentum indicates that the pace of growth is good and it has increased in popularity. This is a valuable insight that can help production companies optimize their upcoming productions for success.
Finally, demand data can also assist with subscriber retention and acquisition decisions. For instance, if an SVOD platform wants to keep its current audience happy, they could determine which titles to buy based on their popularity. Similarly, if they want to grow their audience, they could look at titles that have high demand. In both cases, demand data can provide valuable insights that can help executives make strategic decisions to support their business goals.
Overall, the case of "Aaahh!!! Real Monsters" highlights the complex role demand data can play in the entertainment industry. By providing valuable insights into audience interest, platform performance, and content valuation, demand data can play an essential role in the success of content acquisition, distribution, and creation. If entertainment executives want to stay ahead of the curve and deliver the content their subscribers crave, demand data is an essential tool to have in their arsenal.
This is Aaahh!!! Real Monsters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Aaahh!!! Real Monsters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Aaahh!!! Real Monsters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aaahh!!! Real Monsters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Aaahh!!! Real Monsters in the United States. We provide our partners with deep television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.