The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, it is important to use demand data to help make more informed content-related decisions. Demand data can inform decisions around content valuation, acquisition, distribution, and programming. For instance, let us take the example of "According to Jim" from March 2024 in the United States.
Using Parrot Analytics' demand data, we can evaluate the show's popularity compared to the average show in the United States over a specific period. We can see that "According to Jim" has a demand four times that of the average show in the United States over the last 30 days. This information can be useful in negotiations when it comes to content valuation, by making it clear how much a specific title is worth based on its demand.
Similarly, by analyzing the genre percentile rank of "According to Jim" (95.8th in romance genre), executives can determine how a title performs compared to other titles in the same genre. This information can help with acquisition and programming decisions, as it helps to identify which genres are resonating most with the audience.
Understanding the audience trend and engagement levels can also help with programming decisions, especially when it comes to scheduling. By examining the spike in demand late in March 2024, the platform can evaluate how a change in schedule impacts the demand for a title. Meanwhile, the decline in demand for the show during March 2024 can help strategists identify potential reasons for this and also shift their programming or marketing strategies accordingly.
Furthermore, understanding demand data and trends for "According to Jim" can assist executives in franchise development. With the franchise potential score being okay, the show can be further monetized through spin-offs or franchises.
Lastly, executives can benefit from the detailed analysis of audience demand in different regions. Using "According to Jim" as an example, analyzing the show's performance in other markets - Mexico, France, Switzerland, Hungary, Italy, Germany, Canada, and Australia - can help determine its viability for international expansion. Executives can use this information to make informed distribution decisions and how to allocate funds towards maximizing future content investments.
This is According To Jim's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well According To Jim travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. According To Jim), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s According To Jim is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for According To Jim, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for According To Jim in the United States. We provide our partners with extensive television industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.