The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights into the performance and potential of a TV series. For instance, in the case of "Adventure Time," we can see that the show has an exceptional level of demand in the United States and globally, and that its travelability and momentum are outstanding, which indicates that it has strong potential to appeal to international audiences and maintain its popularity over time.
Furthermore, by examining the show's genre percentile, we can see that it has a higher demand than 99.9% of all comedy titles in the United States in November 2023. This emphasizes how content valuation can be derived using demand data, which can help TV executives make more informed decisions regarding which shows to acquire or produce. In the case of "Adventure Time," its outstanding demand can indicate a high valuation, hence the show could be an attractive acquisition target for platforms seeking to increase their subscriber base.
Moreover, comparing the performance of "Adventure Time" over a 1-year rolling basis to that of the last 30 days shows that the show's popularity has increased recently. Therefore, usage of demand data could help identify trends in viewership and inform strategic content planning and marketing decisions by TV executives. It can be beneficial to review results across multiple platforms, devices, channels, and regions to determine the best course of action.
Additionally, through analysis of the top 10 global markets where "Adventure Time" is most in-demand, we can identify regions with the highest audiences that could benefit from strategic content distribution and promotional campaigns. This way, TV executives can target these audiences with exclusive content, which could result in increased viewership and revenue.
Finally, detailed insights from demand data can be used to inform creative and business-related decisions for TV shows. TV executives can use affinity analysis to determine which talent or genres resonate with their audience the most, or they can study under-monetized titles to spot new market opportunities for distribution or acquisition. In sum, demand data analysis provides a comprehensive and efficient tool for TV executives to make informed content, distribution, programming, and acquisition decisions.
This is Adventure Time's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Adventure Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on Dec. 9, 2023, 1 p.m. PST using tv demand metrics from Parrot Analytics for Adventure Time in the United States. We provide our partners with comprehensive television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.