The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives face many challenges in today's crowded TV market, from strategizing content discovery and viewer retention to acquiring content that will drive subscriptions and ultimately increase revenue. This is where using demand data can be incredibly valuable. Let's take "Age Of Ai" in the US for October 2023 and explore how demand data can help executives with their decision-making process:
- Content valuation uses demand data to answer questions like "How much is my series worth?" and "What is the baseline value of a title?" Demands insights on "Age Of Ai" help understand the level of interest by audiences in the documentary category and how it compares to other TV shows in the US market. It shows that "Age of Ai" has been received well by audiences, with 3.4 times the audience demand compared to the average TV show over the last month. It is important to use this demand-based valuation to assess how much the show is worth to a streaming platform or network.
- Acquisition decisions can be informed by demand data - using insights from "Age Of Ai" we can understand what other content resonates with its audience and use that to make content decisions. The insights that fans of "Age of Ai" shows they also like are "Cops", "Kevin Can Wait", and "America's Got Talent," among others, provides an opportunity for executives to identify content that shares the same characteristics and could attract a similar audience.
- Programming decisions can be informed by understanding the momentum, longevity, travelability, reach, and franchisability dimensions of the show, derived from Parrot Pulse. The insights on "Age Of Ai" reveal that the momentum of the show is okay, and it has good audience demand compared to other TV shows in the US over the last 30 days. However, the show's longevity is poor, which may signal that the audience has lost some interest over the past year. This information allows for programming decisions like creating additional episodes or investing in marketing initiatives to keep the show relevant.
- Distribution decisions can be informed by understanding travelability. Insights reveal that "Age of Ai's" travelability is poor, which implies that it may not be as interesting to audiences globally as it is in its home market of the US. This information enables executives to decide to target specific regions, or evaluate which platforms might be best for distribution of the show.
In conclusion, insights from demand data provide a wealth of knowledge about the audience, how they are reacting to a show, and how it's performing globally. The analysis of "Age Of Ai," in particular, allows executives to make well-informed decisions around content valuation, acquisition, programming, and distribution to ultimately drive revenue.
This is Age Of Ai's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Age Of Ai travels internationally.
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Acquire the best shows from partners such as YouTube Originals to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Age Of Ai), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular YouTube Originals‘s Age Of Ai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YouTube Originals and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Age Of Ai, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:36 a.m. PST using demand datasets from Parrot Analytics for Age Of Ai in the United States. We provide our partners with deep TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.