The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working for an OTT, SVOD, TV series financing, or production company, or content distributor, then you can use audience demand data to make informed decisions on your content investments. Here is what we can glean about the TV series "Ahsoka" and how it might inform your strategic decision making:
1. Content valuation: Firstly, demand data can be used to value the content accurately. The demand data for Ahsoka shows that it has exceptional demand in the United States, higher than 99.9% of all drama titles. Hence, if you are distributing, financing, or producing the TV series, you can use this data to gauge its value and make informed financial decisions.
2. Optimize release strategy: Audience demand data reveals that the show experienced an 89.0% decrease in demand during October 2023 in the United States, but still outperformed other TV shows in the United States and other global markets. This data could inform the optimal release strategy for your content, how to spend less or more on marketing, and how to prioritize content marketing efforts.
3. Audience retention and acquisition: Audience demand insights indicate the top 10 shows fans of Ahsoka like that you could consider in addition to your offering. Also, the show's momentum, longevity, and reach illustrate how effectively the show attracts and retains its audience. You could use this data to make decisions about content acquisition and to retain and expand subscribers.
4. Travelability: Audience demand data for Ahsoka indicates the TV series' outstanding travelability, which means it has international demand relative to its home market. Thus, you can use this information to make informed decisions about distribution and monetization strategies to maximize reach and engagement across international markets.
5. Competitive performance benchmarking: Comparison of Ahsoka's performance with other TV series in the market can also help you with competitive benchmarking. The demand data can be used to compare content and assess how a show stacks up against the competition, and identify opportunities to acquire or produce new content.
Finally, while demand data is insightful, it's important to consider it alongside other factors such as budget, target audience, and creative preferences. However, understanding audience demand remains a key component of informed decision-making for entertainment executives and industry professionals.
This is Ahsoka's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ahsoka travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ahsoka), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ahsoka also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Nov. 28, 2023, 1:08 p.m. PST using demand content analytics from Parrot Analytics for Ahsoka in the United States. We provide our partners with meaningful content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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