The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. Fortunately, demand data can help answer critical questions that inform these decisions.
For instance, let's take a look at "Ahsoka," a TV series that started airing in the United States in August 2023. Based on the data, it has unprecedented demand in the United States, exceeding the average show's demand by over 33 times in the last 30 days alone. Demand for the show has been increasing recently, and it moved up 703 spots in rank in August 2023. This quick rise in rank combined with high demand is indicative of the show's potential value to platforms and networks.
Demand data can also be used to gain insights into what viewers like and dislike about specific shows by analyzing which other shows with similar themes or genres they also enjoy. In the case of "Ahsoka," the data suggests that viewers that enjoyed this show also watched shows like "Star Trek: Strange New Worlds," "Special Ops: Lioness," "Secret Invasion," and "The Mandalorian." This information could be useful in identifying potential partnerships, collaborations, or cross-promotions with other shows or franchises in the same vein.
Another use for demand data is to determine the reach and popularity of a show in different regions. For "Ahsoka" the show's demand outperforms the TV show average in the United States, Canada, Australia, Germany, Hungary, France, Sweden, and New Zealand. This information could be leveraged to inform content distribution strategies and to identify potential new markets or untapped audiences.
Demand data can also support important decisions related to acquisition and content valuation. Since it quantifies the dollar value that a specific title contributes to a platform or network, it is possible to identify the ROI of a particular title more accurately. For "Ahsoka", the data suggest the show has considerable potential as a valuable acquisition since it has good travelability, high momentum, and global performance. These factors could increase the show's long-term value and provide the network with a significant return on investment.
In summary, demand data is pivotal in making informed content, acquisition, distribution, and programming decisions in the entertainment industry. It can help in content valuation, identifying new markets and audiences, informing partnerships and cross-promotions, and maximizing ROI. By using demand data to its full potential, entertainment executives can make more data-driven, cost-effective decisions that benefit both the bottom line and the audience's viewing experience.
This is Ahsoka's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ahsoka travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ahsoka is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Ahsoka also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ahsoka, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been renewed on Sept. 4, 2023, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Ahsoka in the United States. We provide our partners with deep TV series workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.
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