The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can effectively use demand data to make informed decisions about your content acquisition, distribution, and programming strategies. The case of "Alaska: The Last Frontier" provides insights on how to use demand data to evaluate TV show's value, understand the audience demand within a specific genre or market, assess the potential for franchise and spin-offs for successful shows, optimize promotional content ahead of a premiere, and more.
Firstly, using demand data, you can quantify the value of a TV show for your platform irrespective of the length of time it's been off the air. "Alaska: The Last Frontier" is a show that demonstrates that value globally, with high audience demand across platforms. Thus, leveraging such demand data can help platform and network executives in content valuation for new acquisitions or existing content.
Secondly, demand data can help you understand the audience demand within a specific genre or market. For "Alaska: The Last Frontier," its genre of documentary ranks at the 97.9th percentile of all similar shows in the United States over the past month. This can aid content distributors in yoga marketing decisions as well as talent agencies and production companies in understanding what type of content will likely gain traction in different markets.
Thirdly, TV production companies and networks can leverage demand data to assess the potential for franchise and spin-offs for successful shows. With a potential for spin-offs or potential franchise given its above-average franchisability score, which speaks to the show's ability to deliver content that engaged in the long-term; "Alaska: The Last Frontier" producers may want to explore extending the life of the show beyond its 11th season.
Fourthly, demand data can help you optimize promotional content ahead of a premiere. Using the example of "Alaska: The Last Frontier," TV executives can use demand trends and market knowledge to optimize promotional content for specific markets. For instance, conducting targeted promotions in France, which is the show's number one market globally, can be particularly effective in driving engagement and awareness and drawing a wider audience.
Lastly, you can use demand data to determine which shows to acquire or drop, where to direct resources, and how to retain your subscribers by providing them the content they want to consume. For "Alaska: The Last Frontier," its 32.2% increase in audience demand in the United States in March highlights a potential opportunity to target that market for promotional content and expand its overall reach within the country.
Overall, Parrot Analytics' demand valuation system shows how entertainment executives can gain a competitive advantage by leveraging global and regional demand data to make more informed content acquisition, distribution, and programming decisions that ultimately drive subscriptions, increase audience engagement, and maximize profits.
This is Alaska: The Last Frontier's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Alaska: The Last Frontier travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alaska: The Last Frontier), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alaska: The Last Frontier, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Alaska: The Last Frontier is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alaska: The Last Frontier, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Alaska: The Last Frontier in the United States. We provide our partners with smart subscription-video-on-demand know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.