The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make well-informed decisions about content acquisition and distribution. Parrot Analytics' demand data analysis can help executives make informed decisions based on audience demand and global performance ratings. Let's take the case of "Alfred Hitchcock Presents" and explore how demand data can be valuable for entertainment executives.
One way demand data can help in content valuation is by providing an economic valuation system, which considers global content demand and supply. Using demand data, executives can estimate the show's true value, including insights around the strategic value of the acquired content library and the baseline value of a title.
Demand data can also be useful for acquisition decisions. By quantifying the platform-specific marginal revenue contribution of a title, executives can assess how the title drives engagement across the rest of the catalog. For instance, the analysis of "Alfred Hitchcock Presents" shows it has increasing demand over the last 30 days and has been performing exceptionally well on the longevity and momentum fronts, with a good score on Franchisability and an okay score on Reach. Executives looking to acquire similar content can use these insights as a benchmark when considering new shows.
Furthermore, demand data can provide insights on programming decisions. By mapping local whitespaces and quantifying taste clusters, executives can identify popular genres within different markets. The analysis of "Alfred Hitchcock Presents" in the US for the past month revealed that it is in the 95.3th percentile in the drama genre, indicating higher demand than 95.3% of all drama titles in the country. This information can be valuable while considering what new show to air next.
Demand data can also be used to make distribution decisions. By comparing the performance of a title on a 1-year rolling basis vs. the last 30 days, executives can understand the long-term demand and its trend. For instance, while the demand for "Alfred Hitchcock Presents" decreased slightly in the last 30 days compared to its 1-year rolling average, the show’s longevity and momentum suggest it may be a good bet for distribution.
In summary, Parrot Analytics’ demand data allows entertainment executives to assess the value of a show, evaluate acquisition opportunities, map local whitespaces, and make programming and distribution decisions. Therefore, demand data analysis should be an essential tool in an executive's strategic decision-making plan.
This is Alfred Hitchcock Presents's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Alfred Hitchcock Presents travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Alfred Hitchcock Presents.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Alfred Hitchcock Presents from partners like NBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Alfred Hitchcock Presents? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Alfred Hitchcock Presents. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alfred Hitchcock Presents), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alfred Hitchcock Presents, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Alfred Hitchcock Presents is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Alfred Hitchcock Presents also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alfred Hitchcock Presents, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Alfred Hitchcock Presents in the United States. We provide our partners with meaningful TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
Argentina
Australia
Brazil
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
