The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content, acquisition, distribution, or programming decisions. Demand data gives insights into how popular a show is in different regions, how it compares to other shows in the market, and how audience interest may change over time. The demand data for "Alice In Borderland" can provide insights on how to make informed decisions concerning the show.
Content Valuation:
To understand the dollar value contributions of "Alice In Borderland," one can use Parrot Analytics' content valuation system. Demand data can indicate how much a title is worth and how it drives engagement across the platform. This system can also answer questions pertaining to ROI and content value to the platform.
Global IP Valuation:
Demand data also enables the valuation of intellectual property (IP) on a global scale. Global audience demand for "Alice In Borderland" indicates its high value in different regions. For instance, the show has outstanding audience demand in China and Russia. Entertainment executives can assess various markets' value and importance to make better-informed global expansion decisions.
Programming Decisions:
Understanding audience demand can provide valuable insights to help make better programming decisions for "Alice In Borderland." Besides understanding the show's rank, percentiles, spikes, and trends, executives can use audience affinity data to identify the show's fanbase. The affinity data shows which audiences might be interested in the show and ways to optimize the marketing campaign for the premiere to attract new fans.
Distribution Decisions:
Demand data can also inform distribution decisions. For instance, understanding the relationship between worldwide demand and travelability can show how well the show may perform in different markets. The fact that "Alice In Borderland"s audience demand in the United States was 155% of the demand in its country of origin, Japan makes it necessary to potentially expand distribution in the United States.
Acquisition Decisions:
Demand data can help make informed decisions about content acquisition or production. For example, an analysis of the top similar shows to "Alice In Borderland" may indicate the genres that are currently popular with audiences and should be focused on. Additionally, the insight that the show has outstanding franchisability (spin-off potential) presents an opportunity for executives to explore different ways they can further monetize the IP.
In conclusion, demand data is a significant asset for entertainment executives, and when analyzed using Parrot Analytics' content valuation system, it can provide valuable insights on content valuation, global IP valuation, programming decisions, distribution decisions, and acquisition decisions. The demand data for "Alice In Borderland" clearly demonstrates how it can be used to make more informed decisions. As an executive, using demand data can lead to more targeted and accurate insights, allowing for more successful content strategies and better return on investments.
Alice In Borderland ( 今際の国のアリス)'s travelability to the United States in the last 30 days is 154%, which means that the audience demand for Alice In Borderland ( 今際の国のアリス) is 154% of the demand in its country of origin, Japan. Click through to another market to discover how well Alice In Borderland ( 今際の国のアリス) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alice In Borderland ( 今際の国のアリス), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Nov. 27, 2023, 1:05 p.m. PST using television demand content from Parrot Analytics for Alice In Borderland ( 今際の国のアリス) in the United States. We provide our partners with smart television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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