The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions regarding content acquisition, distribution, programming, and content valuation. In this article, we will take the example of "All In With Chris Hayes" and explain how demand data can be used to make more informed decisions.
Content Valuation: By using Parrot Analytics content valuation system, you can determine how much a series like "All In With Chris Hayes" is worth, how much value is being driven by demand, and what is the baseline value of this title. In the case of "All In With Chris Hayes," it has 7.4 times the audience demand of the average show in the United States over the last 30 days. You can compare this to the demand data of other titles to determine its value. Moreover, audience demand data can reveal the program's ability to drive subscriptions or mitigate churn for strategic platforms, and more accurate ROI projections.
Supply and Demand: By examining the top 10 global markets where this show is most in-demand over the last 30 days, you can determine which markets have a high demand and decide whether to acquire or distribute the content in those markets. For example, "All In With Chris Hayes" outperforms the demand of the average TV show (1x) in each of the markets surveyed. Its target audience is similar to that of other titles like "The Late Show With Stephen Colbert," "The Graham Norton Show," "The Daily Show," and "Late Night With Seth Meyers." Thus, executives can use Demand data to make appropriate supply and demand decisions.
Subscriber Retention and Acquisition: As an entertainment executive, you can use demand data to determine which titles will retain your current audience and which shows are best suited to attract new subscribers to the platform. "All In With Chris Hayes" had a 22.1% increase in audience demand in March alone. This data suggests that the show is doing well with its target audience and has potential to attract new subscribers.
Global Expansion and Travelability: Demand data can help executives determine which titles could be successful in different global markets, their spin-off potential, and their sustainability in the long run. The show's travelability across international markets may not be stellar, but it still shows good audience demand in the United States. Global expansion requires investment, and audience demand data reveals where it makes sense to place that investment.
Programming Strategy: Lastly, demand data can help executives plan out a programming strategy. By taking into consideration its momentum, reach, travelability, and longevity, executives can make informed decisions around release strategy, pricing, marketing, and partnerships. With respect to "All In With Chris Hayes," the data suggests that the show is popular with a steady audience and has shown an increase in the last 30 days. Thus, it could be part of a strategic programming lineup.
In conclusion, as an entertainment executive, you can use demand data, such as the data provided by Parrot Analytics, to make informed decisions around content acquisition, distribution, programming, and content valuation. In the case of "All In With Chris Hayes", by analyzing its demand data, you can make a better-informed decision about its value, its target audience, and its global potential.
This is All In With Chris Hayes's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well All In With Chris Hayes travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MSNBC‘s All In With Chris Hayes is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MSNBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for All In With Chris Hayes, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for All In With Chris Hayes in the United States. We provide our partners with essential TV expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.